Getting around SEMrush is easy once you learn where everything is. This article will walk you through the basics of navigating the SEMrush interface and finding the report or tool you want.
Changing the Menu by Toolkit
Changing Your Report from the Search Bar
Everything in SEMrush begins at the dashboard. This is the first screen you’ll see when you log in. The dashboard automatically populates with widgets about your Projects. These links let you jump right into your Site Audit or Position Tracking results, for example. Learn more about the dashboard widgets by checking out this article here.
If you don't have any Projects set up yet, you can launch your first Project in under a minute. Or, start your research with the search bar and select a report from the Navigation menu.
To jump into a report, use the navigation menu on the left hand side. Every tool and report in SEMrush can be found in this menu. At this time there are over 50 tools and reports in the interface. However, it’s easy to find the right tool if you know what category it falls under.
By default, the menu will show “All tools.” This menu breaks our tools down into categories based on how the tools function.
You can use Domain Analytics reports to research domains, Keyword Analytics reports to do keyword research, Projects to run website analysis tools, My Reports to create PDF deliverables, and more.
Changing the Menu by Toolkit
Instead of “All tools,” you can also change the menu to only display tools relevant to your focus within digital marketing. For example, choose SEO Toolkit to only see the SEO tools or Social Media Toolkit to only see the Social Media tools.
Changing your menu to display a specific toolkit is optional, but it will give you a more simplified menu of tools based on your professional specialty and business needs.
Each of these toolkits includes several different tools and reports that are designed to make your job easier. You can find out more about these specific toolkits by clicking on any of the links below.
Change Your Report From the Search Bar
As you enter a query into the search bar, you can change the report that you want to generate. For example, you could enter a domain name like pondlehocky.com and choose to either generate a Domain Overview (since it is a domain name) or a Phrase Overview (since it can also technically be a search phrase, too).
Once you have a query in the search bar, you can use the drop-down menu to the left of the search bar to flip between reports. As you change reports, the query left in the search bar will remain and be the focus of the new report.
This is one of the easiest ways to discover what SEMrush has to offer - just enter a keyword or phrase and keep changing the report to see the different insights you can get out of the software.
Projects are a set of specialized tools that let you gather data about any domain from outside the SEMrush database. Two of the most popular Project tools are Site Audit and Position Tracking.
These tools allow you to focus on the optimization of a website as well as competitor analysis and social media. Your Projects will all be saved in the Projects Dashboard, separate from tools and reports generated with the SEMrush search bar. To find help setting up your first Project, read the Launching a Project article.
Each Project tool requires configuring, which you can also find instructions for each tool in the Knowledge Base. Just search "configuring site audit" or "configuring brand monitoring," in the Knowledge Base search bar for example.
If you want a personal walkthrough of the software, you can request a demo or watch the video below.