SEMrush offers over 50 different tools and reports to gather and analyze competitive marketing data. If you’re just getting started, it may be a little difficult to know where to look for what you need. This article will show you the basics of how to navigate the SEMrush interface.
Using the Navigation Menu
The menu on the left hand side of the interface offers multiple levels and categories of tools. You can find Domain Analytics reports to research domains, Keyword Analytics reports to do keyword research, Projects to run website analysis tools, and more. You can also change the menu to only display tools relevant to your specific focus within digital marketing. Changing your menu to display a specific toolkit is optional, but it will give you a more simplified menu of tools based on your professional specialty and business needs.
Toolkit menus include:
Each of these toolkits includes several different tools and reports that are designed to make your job easier. You can find out more about these specific toolkits by clicking on any of the links above.
If you are looking for a different set of tools and reports, you can easily switch through the different toolkit presets by utilizing the drop-down portion of the navigation menu. Simply click on the menu and pick any of the fix different toolkits.
If you are new to SEMrush and just want to browse through all of the tools, you can do that as well by letting the menu display “All tools." This will show you all of the tools broken down by three main folders: Domain Analytics, Keyword Analytics, and Projects.
These sections of the navigation menu contain subreports for deeper analysis. For example, under Domain Analytics is Organic Research, and under Organic Research is Positions, Position Changes, Competitors, etc.
Change Your Report From the Search Bar
As you enter a query into the search bar, you can change the report that you want to generate. For example, you could enter a domain name like pondlehocky.com and choose to either generate a Domain Overview (since it is a domain name) or a Phrase Overview (since it can also technically be a search phrase, too).
Once you have a word or domain or URL in the search bar, you can use the drop-down menu to the left of the search bar to quickly flip between reports.
The last thing you will notice is the Projects section. Projects are a number of different tools that allow you to focus on the optimization of a website, as well as competitor analysis and social media tools. To find out more about setting up a project, check out our “Launching a Project” article or Projects page here !