SEMrush offers over 50 different tools and reports to gather and analyze competitive marketing data. If you’re just getting started, it may be a little difficult to know where to look for what you need. This article will walk you through the basics of navigating the SEMrush interface and creating your first Project.
Everything in SEMrush begins at the dashboard. The dashboard is where you can set up widgets for your current Projects and keep track of progress and changes. You can also follow any of the links on the dashboard to jump into a Project or report and pick up wherever you left off with your research. Learn more about the dashboard widgets by checking out this article here.
If you don't have any Projects set up yet, you can launch your first Project or start with the search bar and select a report from the Navigation menu. In addition to the main dashboard, there is also an SEO Dashboard that will compile all of your SEO research and a Projects dashboard listing all of your Projects created on SEMrush.
All tools and reports on SEMrush can be found in the menu on the left-hand side of the interface. You just need to know which categories and subcategories your desired report is located in. You can use Domain Analytics reports to research domains, Keyword Analytics reports to do keyword research, Projects to run website analysis tools, My Reports to create PDF deliverables, and more.
You can also change the menu to only display tools relevant to your specific focus within digital marketing. Changing your menu to display a specific toolkit is optional, but it will give you a more simplified menu of tools based on your professional specialty and business needs.
Each of these toolkits includes several different tools and reports that are designed to make your job easier. You can find out more about these specific toolkits by clicking on any of the links above.
Changing Menu by Toolkits
If you are looking for a different set of tools and reports, you can easily switch through the different toolkit presets by utilizing the drop-down portion of the navigation menu. Toolkit menus include:
Simply click on the menu and pick any of the six different toolkits.
Setting Menu to "All Tools"
If you are new to SEMrush and just want to browse through all of the tools, you can do that as well by letting the menu display “All tools." This will show you all of the tools broken down by the following main folders: Domain Analytics (1), Keyword Analytics (2), and Projects (3).
Change Your Report From the Search Bar
As you enter a query into the search bar, you can change the report that you want to generate. For example, you could enter a domain name like pondlehocky.com and choose to either generate a Domain Overview (since it is a domain name) or a Phrase Overview (since it can also technically be a search phrase, too).
Once you have a word or domain or URL in the search bar, you can use the drop-down menu to the left of the search bar to quickly flip between reports.
Projects let you access 12 specialty tools that allow you to focus on the optimization of a website, as well as competitor analysis and social media. Your Projects will all be saved in the Projects Dashboard, separate from tools and reports generated with the SEMrush search bar. To find help setting up your first Project, read the Launching a Project article.
Each Project tool requires configuring, which you can also find instructions for each tool in the Knowledge Base. Just search "configuring site audit" or "configuring brand monitoring," in the Knowledge Base search bar for example.