Getting around SEMrush is easy once you learn where everything is. This article will walk you through the basics of navigating the SEMrush interface and finding the report or tool you want.
Everything in SEMrush begins at the dashboard. This is the first screen you’ll see when you log in for the first time.
From here you can….
- Make queries in the search bar at the top of SEMrush
- Jump into reports from the navigation menu
- Change your menu to show only the tools in your marketing specialty
- Add domains to your dashboard here with the green Add domain button
- Create a new Project or open the Projects Dashboard
Adding a domain to your dashboard will show you the domain’s trend of overview metrics like keywords and traffic estimations.
The dashboard also automatically populates with widgets about your Projects once you’ve set some up. This lets you jump right into your Site Audit or Position Tracking results, for example.
To navigate SEMrush, you have a few options. First, let’s understand how the SEMrush software suite of tools is broken down.
Generally speaking, there are three main areas of tools in SEMrush:
- Analytics reports
- Project tools
- Specialty products
Analytics reports are the reports you get when you use the search bar to make queries that will pull data from our database. This includes any Domain Analytics, Keyword Research, Backlink Analytics, Gap Analysis or Advertising Research report. These reports can be accessed by making a query in the SEMrush search bar and selecting the corresponding report from the navigation menu on the left.
Projects, on the other hand, are specialty tools that allow you to analyze a single domain. This includes Site Audit, Position Tracking, Backlink Audit and Social Media tools, among others. Launching a Project is easy and you can manage all of your Project data and campaigns from the Projects dashboard.
SEMrush also offers some specialty products for taking care of specific tasks. You can find most of these tools in the left hand tool menu as well.
By default, the navigation menu will show “All tools.” This will have all of the Analytics reports listed by their report category (Domain Analytics, Keyword Analytics, Projects, Marketing Insights, etc).
However, you can also change the menu to show only the tools from a specific toolkit. Doing this will customize the list of tools to show both Analytics reports and Project tools.
Change the Menu to Focus on a Toolkit
Changing your menu to display a specific toolkit is optional, but it will give you a more simplified menu of tools based on your professional specialty and business needs. Toolkit options include SEO, Advertising, Social Media, Content Marketing, or Competitive Research.
Once you set the toolkit, the menu will combine Analytic reports and Project tools into a menu that is most relevant for your workflow.
Change Your Report From the Search Bar
As you enter a query into the search bar, you can change the report that you want to generate. For example, you could enter a domain name like pondlehocky.com and choose to either generate a Domain Overview (since it is a domain name) or a Phrase Overview (since it can also technically be a search phrase, too).
Once you have a query in the search bar, you can use the drop-down menu to the left of the search bar to flip between reports. As you change reports, the query left in the search bar will remain and be the focus of the new report.
This is one of the easiest ways to discover what SEMrush has to offer - just enter a keyword or phrase and keep changing the report to see the different insights you can get out of the software.