Display Advertising reports tell you everything about your competitor's use of online display ads. This means you can study your competitor's banners, side bars, and text ads placed through AdWords and published on the Google Display Network. You can use this tool to analyze the landing pages from your competitor’s campaigns and see behind-the-scenes details like which ads point to each landing page on their site over various timeframes.
- Analysis of Google Display Network campaigns in up to 46 countries
- Mobile and Desktop Analysis
- Analyze media ads, text ads, and HTML ads
- Display Advertising Overview report
- Analyzing a Competitor's Display Ads
- Recognizing the Top 30 Advertisers and Publishers
Why should you use Display Advertising research?
Advertising on the Internet will always be a battle of achieving the highest ROI. With a display advertising campaign, you can easily raise awareness of your brand to your target audience, this can be hugely beneficial in promoting any special of event that is only active for a short period of time (ie a conference or sales event).
An optimized display advertising campaign can also help increase the conversations of your search campaigns when they are paired together. Before setting a budget, you should be aware of what your ads will look like, as well as where they are going to be placed.
Do you know your top competitors? Enter them into this report and see if they have advertising campaigns with display ads or not. If SEMrush has data on them, then you know that they at least have a campaign running. This can help with your own ads as you can determine which strategies are effective and mimic them in your own campaign.
If a website has run an ad for a long time, you can infer that it is worth the money spent on advertising and helps their business. So study your competition’s longest running ads to learn what works best in your market.
By analyzing the data available in these reports, you will be fully informed to create your own winning strategy as an advertiser or a publisher.