You definitely know general search phrases and keywords related to your or your clients’ businesses. But you can’t just take a few keywords and cram them into your webpage's’ content.
The semantic nature of Google and other search engines punish keyword stuffing and force you you to broaden your range of keywords in every piece of content that you want to rank in search results for.
With the related keywords report you have the ability to:
- Find topically related keywords
Broaden the scope of your keyword list to account for the various searches of different web users
Uncover new profitable keyword ideas to improve your keyword profile
Capitalize on competitors branded misspellings
The Related Keywords Report is perfect in allowing you access to different keywords that you can use to help build up your overall search authority. Finding related keywords that are similar to your main goal keyword allows you the chance to slowly build up your authority for that keyword.
When building out a strong Keyword List, the ultimate goal should be to get the highest ranking possible with the lowest CPC for your main keywords (if conducting PPC).
SEMrush Related Keywords can let you target certain keywords that have less competition and thus ensuring you a better chance of getting a higher ranking for that main root keyword. For example if you are trying to gain more authority of the keyword “sunglasses” it would be in your best interest to also rank for the related keywords such as “sun glasses” and “suglasses.” Since both these keywords are less competitive, you have an easier time adding them to your keyword list and ultimately help you rank higher for sunglasses.
Casting a wide net with your Keyword Research can help you reach keyword niches that could have been ignored. Related Keywords can give you insight into other similar keyword suggestions. For example, after entering “sunglasses” we can find that the word “shades glasses” has a volume of 590 searches per month (on average) and a relevancy % of 30. Therefore, it could make a good addition to our target list.
Related keywords can range from things such as misspellings to important long-tailed keywords. As mentioned earlier, using these generally less competitive keywords to build up your search authority will help you eventually obtain the ability to target your main goal keywords.
If you are analyzing a long tail keyword within the Related Keywords Report you will be able to see similar long-tailed keywords that can be added to your Keyword List. The more long-tailed keywords that you have in your Keyword List, the more likely you are to have high search ranks because of the fact that these keywords are so specifically linked to your brand and content. Long-tailed keywords have less competition than your normal generic keywords, allowing for a higher potential click through rate which can ensure that your keyword list is getting the highest possible ROI.
Using related keywords can not only help in building out your perfect keyword list but it can also help to spark new content ideas for your site’s SEO optimization. The Related Keywords Report can be perfect for generating on site content ideas for any new blog or landing page that you are creating for a future campaign.
If you are looking to draw up a landing page for a new PPC campaign focusing on a newly released pair of sunglasses, the Related Keywords report can help you determine what other search terms users are searching for when it comes to your main keyword. Using these related keywords within your actual landing page content can actually help increase your natural SEO ranking in the eyes of Google and Bing.
Content is becoming key in the eyes of Google, so coming up with creative ways to add key related keywords into your content can help you blow away your competition.
One of the hardest aspects of any keyword research is understanding exactly what your target audience is going to be searching for. Understanding the intention of your users search queries can be key in building up your perfect keyword list to blow by your competitors. Some of your competitors may not be using their keyword research strategies to account for one of the most common keyword opportunities: popular misspellings.
Using the SEMrush Related Keywords Report you can see all of the most common misspelled keywords that relate back to your main targeted keyword. By default, the report’s results are sorted by keyword related % in descending order. You can also sort results by volume, CPC, competition, results in ascending or descending order or use Filters to display the most relevant data.
You can then parlay this data to identify misspelled keywords that your competitors may not know about that you can go after.
Let’s say you are running a PPC campaign with the focus on sunglasses. Being that you are in the market of sunglasses, Sunglass Hut is undoubtedly going to be one of your stiffest competitors. By entering their brand name, “sunglass hut” in the search bar, you will be able to see the most common misspellings of their brand. Then, you can use these words as targets in a PPC Campaign. This way, when searchers mistype your competitor in the search bar (which happens more often than you’d think), your ad will appear above the organic results.