If you don’t know how other social media profiles in your market find success, how will you know how to structure your own content calendar and plan? Setting up a campaign in the Social Media Tracker is the easiest way to monitor your competitors on social media for marketing insights. Once you learn how other companies in your market appeal to their audience, you can improve your own social media strategy.
The user manual for this tool covers the following:
Who is it for?
- Social Media Marketers
- PR Professionals
- Business Owners
How can you benefit from this tool?
Track the social media activity and engagement of up to 20 of your competitors across five channels (Facebook, Twitter, Instagram, Google Plus, YouTube).
Follow the top content posted by competitors in your market on a regular basis to inform your post ideas.
Find influential Twitter accounts that mention you or your competitors.
Monitor growth and change percentages of competitor audiences to mark your progress.
Analyze trends across weekly, monthly and custom time frames.
Pull hashtag reports on Facebook, Twitter, Instagram, and Google Plus to follow the trending topics in your market.
Track your LinkedIn page’s growth and engagement.
Integrate social media data on any profile into your custom PDF reports.
Why should you use this tool?
You probably know that social media is an important tool for businesses to grow and bring people to their website. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience.
Whether you are a social media marketer at a large agency or the owner of a local pizzeria, it all starts with engagement. When you post a status, link, or image, you’re broadcasting your brand to your audience. With social media, you and your competitors are likely trying to reach a similar audience. If your posts aren’t receiving as many likes or shares as your competition, then you know there is room for improvement, right?
So, figuring out the type of content and frequency of posting that hits home with your audience becomes critical.
Sharing different types of content, using the right tone of voice, and posting at the right time can influence how much engagement your profile gets. As you make changes to your strategy and run new campaigns, the tool will be able to track the growth of your page and show your day to day engagement levels. When you watch your profile’s growth outpace your competitors, you’ll know you’re doing something right!
The tool also makes social listening easy, with the Twitter mentioners report, which shows every time your page was mentioned on social. This makes it easier to engage with your fans in a timely manner.
After gathering research on your competitors’ strategies, you can use our other tool for social media: Social Media Poster. While the Tracker allows you to follow everything about your competitors’ behavior, the Poster gives you the ability to manage a content calendar, write and schedule your posts in a queue.
Please note: The LinkedIn report in Tracker can only be used to track a page that you have admin access to. At this time, you cannot track competitors or personal pages on LinkedIn.