Every organic result in Google is attached to a URL. A lot of times, a website will have one specific page that they are focusing SEO or marketing efforts towards, so you would want to analyze traffic data that applies specifically to one URL, rather than a whole domain.
The URL Positions report will show all the organic keywords, the monthly traffic estimation, and the cost estimation of the traffic that goes to the specific URL landing page. Then, there will be a chart with three bars illustrating the fraction of keywords, traffic, and traffic cost that this URL contributes to the whole of the domain. Lastly, the bottom of the report will be the table of keywords that the URL is ranking for, along with the ability to sort and filter by multiple metrics.
With this data, you can identify the keywords your competitors are targeting in their content, analyze traffic and traffic costs from their landing pages, and uncover the keywords that are driving the most traffic to their most important landing pages.
Again, this report offers the ability to add multiple filters to the data table so you can mold the report to suit your precise analysis needs.
At the top of the page, you’ll see there is an option to analyze a URL in either desktop or mobile databases. While SEMrush is not currently able to pull all the same metrics for mobile search that it can for desktop, you can see all of the mobile keywords, along with their cost per click, the competitive density of advertisers, and the URL’s ranking position for each mobile keyword.
Just like any of the other reports in Organic Research, you can export this data to CSV or PDF simply through download or email.
For more information, check out the video tutorial for this report: