Ad Research Positions Report Manual

Top of Report

In the Positions report, you’ll be able to see every keyword and landing page URL that a domain is ranking for with their paid ads on Google Adwords. At the top of the report, you’ll see (1) the total number of paid keywords the domain is bidding on, (2) the estimated traffic coming from these paid keywords, and (3) an estimation of that traffic’s cost.

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These numbers can give a quick snapshot into how much a domain is spending on Adwords to promote various landing pages of their website. You’ll probably notice that these numbers do not match your internal analytics - because they’re only estimations.

Keep in mind, SEMrush cannot access anyone’s internal Adwords or Google Analytics data. We can only make our estimations based on the keywords we have in our database, which contains the top 80 million keywords in the US, and the top 11 positions for Google Adwords.  So, any remaining keywords or ad positions that your domain may be targeting and receiving traffic from will not be in our system.

Check out these Pro Tips videos or the blog post about our most recent database update to better understand how we get our data.

Next to these numbers will be (4) a line graph displaying the domain’s all time traffic trend from any paid search ads . This graph can be adjusted to measure the domain’s traffic, keywords, and traffic cost over time, along with the date range can be adjusted between one month, six months, one year, two years, and all time.

Keyword List

Below this graph will be the report containing all of the keywords the queried domain is bidding on. You can see the position, search volume, cost per click, URL, and more for each keyword.

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There are also a number of ways to view the ads and landing pages of these keywords. First, you can hover over the yellow “Ad” icon in the far left column to see how the text ad appears. This way, you can get a quick look at the headlines and ad copy that your competitors are using to advertise their site’s content. Another way to see the ad is to click on the icons in the “Block” column or “SERP” column, which will show you the actual results page where SEMrush found the ad (example below).

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You can also click on the small arrow icon beside any of the URLs to see the actual landing page associated with each keyword.

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Filtering

The filtering options of this report allow for users to narrow down the list into precise, targeted sets of keywords. You can filter the list by keyword with the search bar above the table, or click on the filters button to open up the filters menu.

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Using filters as shown above can be an excellent way to find a narrow, specific list of low-cost or low-competition keywords that will be valuable to add to your PPC campaign. Currently, there is no limit to the amount of simultaneous filters users can add to a report, and there are over ten different metrics to filter by (keyword, keyword type, position, volume, CPC, URL, traffic %, costs %, competition level, number of results, date of last update). This allows users to gather data as specific as they need. After adding filters, you can export this data as a CSV file, excel file, or PDF.

Notes

The Advertising Research Positions report allows you to keep track of any important updates or changes by viewing the Notes section within the report. Notes are located directly to the right of traffic cost. By clicking the Notes dropdown you will be able to see all of the notes broken down by category.

Notes are currently broken down into 5 separate categories in SEMrush. These include notes on Google organic, Google paid, SEMrush, My notes and unconfirmed. Any notes on an update affecting Google will be filtered into Google paid or organic notes. An update through SEMrush will be in the SEMrush section, notes you make are put with ‘my notes’ and anything that does not fit these 4 categories is classified as unconfirmed.  

You can turn notes on or off by clicking on the eye icon located to the left in your notes managment.

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Mobile Report

Lastly, with the US database, you can choose to view a mobile report in addition to the desktop report. In the mobile report, you’ll see all of the mobile keywords that trigger ads for this domain.

The top of the report will show the total number of mobile keywords the domain is bidding on and receiving traffic from. At the top to the right is the Positions Distribution Trend, which will plot out how many of these mobile ads are in positions 1-3, positions 4-8, or positions 9+.

Again, in the table below, you can preview the ad with the yellow “Ad” button, or with the icons under the “Block” or “SERP” columns to see how the ad appears in a mobile listing of search results.

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At this time, SEMrush does not gather traffic or traffic cost data on the mobile database (you will notice these metrics will be grayed-out in the report), however, we can provide the CPC, position, and competition level for these mobile keywords.

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