Knowledge Base

Position Tracking Rankings Manual

The third tab in the Position Tracking tool is the Rankings report. This report is the best rankings tracker for following site rankings and google ranks of your blog posts. It acts as an SEO tool showing you your site’s google ranks as well as your competitor’s ranks for the same keywords.

Competitors
Rankings Table
Landing Pages and SERP Snapshot
Trend
Filters
Local Pack Results
Exports

Competitors

There are five competitor input fields at the top of the report to change the domains you see data for. You can include your previously added competitors with a click or type in a unique URL or subdomain to check out rankings of a competing webpage or subsection of a site. Every competitor you add will have its own column of data. If you notice your competitor’s search engine rankings changing, it could be a sign of a link building campaign or seo they are doing on their site.

competitors-in-field

Rankings Table

The table will list all of the target keywords in your campaign sorted with your domain’s best rankings (lowest to highest) at the top. When you hover over the position for a newly added keyword you can identify the date that it was added to your campaign. These rankings are updated daily, so your domain’s rankings from the current date will be listed by default.

filter-table-serp-feature

The table will list icons indicating the SERP Features found on the corresponding keyword's results page. Click on one of these icons to filter your report showing only keywords that trigger a specific SERP Feature. To hone in on your website's opportunities to target a Featured Snippet, go to the Featured Snippet tab.

Each competitor's ranking will be listed for the dates of your chosen time frame. If SEMrush found a difference in rankings over this time period, it will be noted in the “Difference” column under the name of the competitor.

For each keyword and competitor, there will also be a tiny trend graph showing the change in rank. Locate the keyword’s CPC and search volume in the far right column.

Landing Pages and SERP Snapshot

To see a competitor’s landing page URL for a particular keyword, click on any competitor’s ranking position. The URL will be shown and you can also choose “View SERP” to open the snapshot of the SERP where the data was found. Watch the GIF below to see how we would check out Walmart.com’s landing page and SERP result for the keyword “stearns kids puddle jumper life jacket.”

Position Tracking Rankings image 3

The competitor's position on the results page will be highlighted in yellow.

Trend

To see your competitor's visibility trend for a keyword in your campaign, click on the blue Trend graph in the keyword's row. This will open a more detailed trend where you can see daily position points. 

Position Tracking Rankings image 4 Looking at the trend among these competitors for the keyword “child life jacket,” we can see how most of these sites stayed relatively close over the time period. Notice how you can add or remove competitors from the graph with a click.

Filters

To analyze this report further, you can use filters for keywords, Volume, CPC, or range of positions (top 3, top 10, top 20, etc). 

volume-filter

See how to add a filter for keywords with a Volume greater than 300. Multiple filters can be applied at the same time and if you export after applying filters, your export will only include the filtered keywords.

Local Pack Results

Keywords that trigger local packs will appear in the table with the small local pack icon next to the keyword. Click on one of these icons to filter the report to only show keywords with local packs. The filter will also be noted in the SERP Features filter above the table (see below).

track-local-packs

Exports

Unlike exports from the Overview report, when you export a Rankings report you will receive the full list of keyword rankings in your campaign. A Rankings report can be exported to PDF, CSV, or Excel file. If you export to PDF you have the option to email, schedule, or brand the report.