After configuring your Brand Monitoring campaign, you’ll see your list of mentions in an organized feed. This is where you’ll be able to comb through the articles and blogs SEMrush finds mentioning your keyword on a daily basis. If you’re running a PR or branding campaign, you might want to check this feed once a day to stay on top of any press that comes in. Read this article to learn the workflow to manage your mention feed and draw conclusions from our data.
Above your feed, you’ll see a number of controls to customize your view. First, you can flip between reviewing all Web mentions or just your brand name’s mentions on Twitter. For a user manual on the Twitter feed in this tool, follow this link.
Use the calendar to narrow your feed to showing the most time-sensitive mentions. There are quick options to show the last 1, 3, 7, 30, 90 days, or all time. You can also set a custom time period to analyze mentions if you want to hone in on a specific campaign or month in time. Keep in mind that when looking for all new mentions in your campaign, they will be marked with a green bar on the left.
Each mention comes with a few metrics to measure it’s impact:
- BM Score
- Estimated Reach
BM Score is our way of measuring a domain’s authority and impact when giving you a mention.
Estimated reach estimates how many people a specific mention reached, taking into account a domain’s traffic value and big-data analysis.
Traffic comes from Traffic Analytics and Brand Monitoring sets these labels relative to the domain with the highest number of visits among all domains found in your campaign. The traffic level is located on the right-hand side of your mentions cards.
These labels are broken down into four categories:
- High - Domains that have the highest traffic
- Medium - Domains that have 10 times less traffic than the domain with the highest traffic
- Low - Domains that have 100 times less traffic than the domain with the highest traffic
- N/A - Domains without measured traffic value at the moment
While this is the case for many domains, if we find a domain with over a million visits it will automatically be labeled as high. If this is the case, the medium level would be considered traffic less than 100k and low less than 10k.
If your branded keyword gets a lot of mentions, keeping your feed as organized as possible is going to be necessary when it comes to reporting your findings or starting any outreach.
You can sort your mentions by using the “Actions” drop down to mark mentions as read, unread, delete, add to favorites, block the domain from your campaign, or add tags.
To make your sorting process easier, you can apply filters to the feed, then take actions to your filtered group of mentions.
Ways to filter your feed include:
- Mentions that include a specific word or phrase
- Domains that include a specific word or phrase
- Titles that include a specific word or phrase
- Mentions that link to your domain
- Mentions that do not link to your domain
- Mentions that link to a specific URL
Advanced filters include:
- By source: Blog, News, or Web mentions
- By tag
- By range of BM score
- By Traffic - high, medium, or low
- Mentions from your tracked domains
- Favorited mentions
- Trashed mentions
Filtering by BM Score ensures that you are looking at the mentions with the highest authority. This score is based on SEMrush’s Domain Score and measures the domain's authority and influence on a 100-point scale. The higher the score, the more meaningful it is to receive a mention from this website.
Filter by Source
With the “By source” option, you can choose to view only mentions that appear on News, Blog, or Web results. This is a great way to narrow your list if, for example, you wanted to look up bloggers’ opinions or keep an eye on any recent news surrounding your brand.
News mentions include mentions on local and national news sites, to search for journalist opinions or news stories involving your brand.
Blog mentions will show mentions on blogging sites to look for blogger opinions or find possible blog outreach prospects.
Web mentions will show mentions of your brand name across popular sites on the Internet that are not necessarily news or blog sites. This filter will show you mentions on forums, review websites, and other general websites.
Link to URL Filter
Another useful filter is the Link To URL filter in the Mentions tab. This filter allows you to view any mentions that link to a specific page on your website. You can add any URL by clicking on the link to the URL drop-down menu and entering the URL. If you're interested in seeing how many links your mentions have built, you can use this filter to find out.
After applying filters to your feed, you can save a “filter view” to your campaign for quick access in the future. To save a filter view, apply your filters and enter a name for your new view. Once a filter is saved, you can access it with the “Saved views” button.
While scrolling through your mentions, you can label, tag, and remove mentions to focus your analysis on what you want to see. You’ll notice the buttons to enable these functions besides each mention. There will be a favorite, tag and trash can icons directly to the right of each mention. After you favorite or tag mentions, you can filter your feed to show your corresponding mentions with that tag (or your favorites).
When you choose to block a mention, you will be shown a dialog box to mark the mention as "Irrelevant" or “My resource.”
Each time a user blocks a specific domain for being a poor source, this domain is marked as trash in our database. If enough users mark the same domain as trash, then we will eventually update our database to remove mentions from this site altogether.
The domains that you choose to block for your campaign will be sent to your Resources tab. From the Resources tab, you can block a domain from appearing in your other campaigns as well, or unblock a domain to let its mentions show up in your feed again.
If you notice that you are getting mentions from websites with similar interests, you can label these different websites with the same tag. Tagging your mentions as they come in makes it easier to search in the future.
For example, let’s say you are getting multiple mentions of your brand name that also include the word “clothes” or “clothing” in the same article. You can filter your view to show all articles about clothes and apply a tag in bulk.
Other common tags to use could be organizing all your video mentions with a “video” tag, any mentions of your business owner or CEO with a “CEO” tag, or any article authors with tags of their name. All of your different tags can be found under the tags drop-down menu. This allows you to easily switch between all of your different tags.
All new mentions now receive a sentiment (positive, negative, neutral) based on our own machine learning algorithm.
This can be great in saving you time and effort when trying to find the mentions you are looking for. You can easily filter out by positive, negative, neutral sentiments to see the mentions that align with the sentiment you’re interested in.
There is also an option to manually change the sentiment for each mention. Simply click on the dropdown menu in the bottom left and label accordingly.
Adding and Modifying a Campaign
The Brand Monitoring tool allows you to track up to 3 campaigns within the same project. This is perfect for giving you the chance to get insight into how your competitors are being mentioned.
To track competitors
If you are working for a tech company like Apple, it would be beneficial for you to analyze how your brand is being mentioned compared to a rival like Samsung. Since you are both in the same industry, naturally your target audience is going to be the same so you’ll be able to see who is being mentioned in a more favorable light.
To track mentions in different countries or languages
This is also hugely beneficial if you are looking to track how your brand is being mentioned in different countries. You can track yourself in two different campaigns and just change the language or country of one of them.
How to add another campaign
To add an additional campaign to your project, simply click on the green + add campaign button in the top right of your dashboard. Once clicked you will be brought to the same configuration wizard used when you set up your original campaign.
Once your additional campaign is set up, you can switch back and forth between them by simply clicking on the campaign drop-down menu.
You can always modify one of your campaigns after configuring and examining your mentions. By using the settings icon directly next to the +add campaign button you can choose to edit or delete that campaign. If you wish to edit your campaign, you can add or remove any keywords from the setup wizard.
This comes in handy if you wish to add more exclusions in the middle of your campaign based on terms that keep appearing in your mentions that you don’t want to see or add more “words to search in mentions” to change the scope of your campaign.
If you choose to change your keyword, the campaign will reset and delete all of your old mentions that were found in the previous settings.
As the message says, if you want to save your old set of mentions, you can export the campaign to CSV before changing your settings and starting over.
Using Brand Monitoring to Build Links
Brand Monitoring is also a great link building tool because you can track 3 campaigns per project and look for opportunities to get links from various mentions related to your website.
For example, let’s say you run a burger franchise in Los Angeles and you want more links to your website to boost your SEO.
In addition to running a campaign to track your business’ branded keyword (“In-N-Out,” for example), you could set up another monitoring campaign for a target keyword like “great restaurants in LA,” “burger review,” or “places to eat.” Then SEMrush would find blogs and articles that write about your niche (burger restaurants in LA) and could be interested in your website and potentially sending a backlink to you in a future article.
You can also filter these domains to see if any of them are already sending backlinks to you or a competitor with the “link to website” filter. To monitor the links that you’ve built through mentions, use the Statistics tab of Brand Monitoring.