Position Tracking

No matter what your SEO specialty is, you could do on-page SEO, write content, build links, or run technical audits; chances are you'll have to measure the impact of your work on the website's rankings. This is especially true if your website operates in a local space since Google's results can change heavily depending on the geolocation.

Plus, as the world of mobile search only continues to grow, you're likely seeing a lot of potential traffic from mobile users. To know where your website stands on mobile and local results, Position Tracking is a must.

You get additional help in tracking incoming traffic as Position Tracking allows you to track your rankings in three different search engines - Google, Bing, and Baidu.

As you conduct your campaign, you can use Position Tracking to see how your efforts translate into ranking changes and learn which pages get the most traffic from your target keywords. You’ll be able to identify your weakest pages that need improvement and monitor your competitor’s rankings from the same place.

To help you keep up with SERP Features in your niche, Position Tracking will identify all the unique SERP Features found on the SERPs for your keywords. We also offer a report that shows your website’s opportunities to go after Featured Snippets.

The daily updates and weekly email reports will make it easy for you to prioritize work as you reach your goals promptly. Semrush makes it easy to generate data exports and clean PDFs to report your progress directly to clients if you serve clients.

In addition, Position Tracking is one of the tools that the Semrush Copilot AI assistant analyzes to provide tailored recommendations to improve your SEO performance. After setting up your project, you will receive AI-generated suggestions to help you stay aware of any visibility drops or changes.

• Configuring Position Tracking
• Landscape Report
• Overview Report
• Rankings Distribution Report
• Tags Report
• Pages Report
• Cannibalization Report
• Competitors Discovery Report
• Devices & Locations Report
• Featured Snippets Report

In April 2019, we released a Semrush Position Tracking in the Google Play store (Android) and Apple store (iOS). The Semrush app lets you follow all your Position Tracking campaigns on the go, so you can never miss a beat in your website’s improvements.

Position Tracking will collect historical data from your campaign's creation date. We track daily results in Position Tracking for 60 days. After 60 days, we display information using weekly points; those are on Wednesdays, by default. We track this weekly information for 140 weeks. 

Another benefit of running a Position Tracking campaign is that historical data can be seen for any added competitors from when your project was initially created.

For example, you created a campaign on November 1, 2020, without adding any initial competitors. Then, on November 1, 2021, you added two of your competitors to the campaign. You will see weekly data points on how those newly added competitors ranked for the keywords in your project going back to November 1, 2020.

With this data, you can watch any trends and changes in the most critical keywords in your market. The greater your perspective on the market, the more ready you'll be to beat your competitors.

Historical Data Import from External Services

If you’ve ever used another rank-tracking tool or service, you can import the historical data into your campaign in Semrush’s Position Tracking tool. This feature is only available to annual Guru and Business subscriptions. 

For now, the import is available from the following services: 

• MOZ
• AWR
• STAT
• RankRanger
• BrightEdge
• SE Ranking
• RankWatch
• Searchmetrics
• Linkdex

To import your historical data to Semrush, please download it from your service to .csv (UTF-8 encoded) and send it to our support team. 

You must delete the whole project when you want to delete a specific tool. This will remove all of the other campaigns set up in the Project.

So let’s say you want to delete a Position Tracking campaign. When you delete the Project, you will also delete the Site Audit, Social Poster, Backlink Audit, or any other tools in that project.

Projects cannot be recovered once deleted, so it's essential to be careful when deleting a project. Only delete a project if you are 100 percent sure because your data will be gone forever.

The limits of this tool are the total number of keywords you can track across your Projects, the ability to run a campaign with multitargeting, and access to the reports: Tags, Cannibalization, and Devices & Locations.

Multitargeting allows users to gather rank-tracking data for multiple devices and locations simultaneously within the same project (for example, Desktop vs Mobile).

• Free: 10 keywords (1 Project)
• Pro: 500 keywords (5 Projects)
• Guru: 1,500 keywords (15 Projects) + access to Multitargeting, Tags report, Cannibalization, and Devices & Locations reports (10 targetings per project)
• Business: 5,000 keywords (40 Projects) + access to Multitargeting, Tags report, Cannibalization, and Devices & Locations reports (5,000 targetings per project), ability to schedule CSV and Excel exports

If you want to track more keywords than your account allows, you can reach out to your account executive or our sales team via this contact form and ask about a custom solution.

It’s possible to export data from this tool in the following formats: 

• Excel
• CSV
• CSV semicolon
• Google Sheets
• PDF
  • Export data from Position Tracking to PDF or create your custom report with the My Reports tool. Combine data from Position Tracking, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.

The type of export, number of results exported, and the amount of daily exports you can make depends on your subscription plan. Please refer to this article for more information.