Do you need to review the content of your website to determine which pages are effective and which ones are not? Content Analyzer can tell you which pieces of content on your site are getting social shares, backlinks, keyword rankings, and even Google Analytics data like sessions and bounce rate. In addition to measuring your own website’s content, you can also use the “Post Tracking” tab to measure the effectiveness of your guest posts or content partnerships on external websites.
The user manual will cover the following:
- Auditing Website Content
- Which of My Guest Posts is Getting the Most Exposure?
- Where is My Content Being Endorsed?
How can you benefit from this tool?
- You can receive a variety of metrics (social shares, backlinks, user time on page, and more) to measure the quality of your website’s content
- Connect your Google Analytics and Google Search Console accounts to evaluate the content on your site with both SEMrush and GA user behavior data
- Create and manage a content update workflow directly in the tool
- Evaluate the impact of your external articles by measuring backlinks, keyword rankings, and social shares of any guest posts and syndicated content
- Find the top Twitter influencers that shared or engaged with your content and build new relationships in your niche
- Compare and contrast two articles about a similar topic
- Compare content marketing campaigns between competitors
When should this tool be used?
- Content auditing: to organize a workflow for auditing content on a website, use the Content Audit tab
- Guest posting and content partnerships: to analyze the social shares and link building performance of your offsite content marketing, enter URLs into the Post Tracking tab
- Content marketing research: to compare and contrast overall impact and engagement of content marketing materials, enter the URLs or resources into the Compare tab
Why should I use it?
Everybody wants to improve their website’s SEO, but it isn’t always easy to know where to start.
Running a content audit is a great first step to take because you can find pages on your site that are old and potentially outdated, or pages with a very low count of social shares - your top priorities to improve. By going back and improving your low performing website content with optimized on-page SEO elements, you can slowly improve your website’s overall search engine visibility.
Do you have a large website? No need to worry, you can select specific subfolders (based on your sitemap files) to focus on. You’ll be able to see which pages on your site are performing worse than others and manage a plan to improve them one page at a time.
SEMrush also offers Google Analytics integration with this tool, so you can measure the bounce rate, sessions, and average session duration of the pages you are auditing.
If you write and promotes external articles, this analysis will be valuable for reporting the impact of your work. Additionally, seeing how well each article has performed will give you an understanding of what works in order to format any future campaigns for success.