Building out the perfect backlink profile can be a lot easier than you think. Naturally over time your website is going to acquire certain mentions on other sites and it's important to monitor if you’re receiving backlinks from them. The Link Building tool can help you find these prospects and reach out to acquire backlinks in a natural manner.
Configuring the Link Building Tool
To start, go to your projects dashboard in SEMrush and click on the setup button in the Link Building widget. SEMrush will let you enter up to 10 keywords that you wish to earn a higher ranking for. The automatically added keywords are based on information gathered from the databases within SEMrush but you can remove any of them and write in your own. The subsequent outreach targets presented in the tool will be based on backlinks we find that are helping other websites rank for your target keywords.
After entering your 10 keywords you can enter up to 10 competitors. This will help SEMrush determine which domains have backlinks pointing to your competitor’s to and ensure that you are keeping up with your competition. The added keywords are based on information gathered from the databases within SEMrush. The list of competitors for your entered domain is pulled from the Organic Competitors Report of SEMrush, but again you can remove any of these and enter your own competitors if you have other websites in mind that you are competing with.
After you complete both of these steps, you can start running your Link Building project. Keep in mind it may take a couple of minutes for SEMrush to pull all the data. You can follow the progress in your Projects dashboard.
After initial setup, you will notice that SEMrush pulls a list of prospects that could help your overall backlink profile. In the Prospects report, the Link Building Tool will break down all of the gathered backlinks into their respective sections. These include prospects based on Organic Search (the keywords you entered), Competitors backlinks, Mentions, Manually uploaded links, Lost (gathered from the Backlink Audit Tool) and Rejected backlinks (which are manually entered backlinks from the user).
Each link in the list can be expanded to see further details by clicking on the dropdown arrow in the Rating column. When expanded, you will be able to see the domain quality of this backlink, as well as the domain relevance and domain health. Each of these will help you determine if this link will be beneficial to your backlink profile.
To see what each prospect looks like, you can open the link in a new tab using the blue pop out icon next to the URL. This makes it easy to judge whether or not the prospect seems like a good fit or not.
After expanding a prospect, you will be able to send it to the In Progress section or have it rejected. To reject any prospects, you simply need to hit the X under the Actions column. When a link is expanded, you will notice a green button labeled + Add With. Naturally this is where you are going to click when you determine a link is good enough to be included in your backlink profile.
When moving a backlink into the In Progress section you will be asked to select the task type in which you want to sort your links. The “task type” is simply the way you plan to acquire said link. Among these different types are General, Manual Link, Directory/Catalogue, Add Link to Article, Product Review, Link from Mention, Guest Post and Recover Lost Backlinks.
You can customize your task types and add a new category to customize your workflow based on how you plan to build your links. You are able to filter you potential backlinks by URL type so you can see specifically what type of links you are going after. These different URL types include forums, blogs, news, review, wiki and general. Knowing these different URL types can let you target specific types of sites that are more targeted towards your audience.
Adding More Prospects
You can also add additional prospects by clicking on the +Add button located below the Organic Search, Competitors, Mentions and Manual Upload sections.
Reach out to potential backlink partners