The Traffic Rank report measures the most popular websites within our database based on the number of users visiting their sites. As you will be able to tell right from the start, the data set that is analyzed for Traffic Rank differs from the Ranks and Winners & Losers Reports. The data metrics analyzed for Traffic Ranks are Visits, Pages/Visit, Global Rank and Traffic Source.
Traffic Sources are made up of 4 different sets of data, these include Direct Traffic, Referral Traffic, Social Traffic and Search Traffic. This is great for allowing you to see where your competition is gaining the majority of their traffic. If you notice that your top competitor is outperforming your own domain in the Social Traffic aspect, it could be a sign that you need to put more time into improving your social media presence.
Direct Traffic is traffic that is acquired from users that are directly going to your site without going through a third party. For example, someone directly typing in your URL into their search bar would be considered a Direct Traffic source. Traffic from search engines are not considered to be Direct Traffic.
Referral Traffic is search traffic that came to your site from a hyperlink or source outside of a search engine. This traffic can be grown through your link building efforts. Social Traffic is traffic coming from the various social media platforms. Finally Search Traffic is traffic that comes to your site directly from a search engine.
The main difference you will notice with the Traffic Rank report compared to SEMrush Ranks is that Traffic Ranks not analyzing the keywords on the top domains, only pulling data on the search traffic. In addition to traffic source data, the Traffic Ranks report lets you analyze the amount of Visits, Pages/Visit, and Global Rank of domains.
By knowing this information you will be able to tell what websites are generating the most visitors so that you can possibly target these domains when running any of your marketing campaigns. After you determine a website that you wish to target, you can click on the actual domain itself to be promoted to the full Traffic Analytics report for that domain.