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Managing Your Social Posts

Manual

As you run your social campaigns you are going to want to see how your published posts are performing. This is where the Posts tab in Social Media Poster comes into play. Here you can create drafts, post on your channels, analyze the statistics that come with each individual post to judge which types of content engage your audience best.

Creating New Drafts

Social Media Poster lets you create posts on all of your connected accounts. You can post photos, GIFs, hyperlinks with UTMs and bit.ly link shorteners, as well as videos to Facebook.

When creating a new draft you will be able to set up a notification time to remind you that your post is still a draft. 

You can set this notification at any time to align it with any other related posts you’re planning. This can help you save time when creating specific campaigns as it allows you to create several posts at once and only posts the ones that end up being essential.

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Once the draft is added to your queue, you'll see it in your calendar and can make any further edits or changes from there. 

You are able to make edits to drafts in multiple accounts at once in the draft menu. Just navigate to the top of your post and choose which accounts you want to edit the post for.  

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Adding UTMs

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Not only can you edit and schedule drafts but you can also add your own custom UTM directly to your posts. A UTM (urchin traffic monitor) is a special code that you can add to hyperlinks to then later track their specific traffic via Google Analytics. 

Here you can enter the campaign name for the UTM, as well as the campaign medium if you wish and the link will automatically contain your UTM.

By adding UTMs to your posts, you’ll be able to use Google Analytics to track the traffic that comes to your website specifically from your social media campaigns. Learn more about UTM tracking with this blog post

Editing pictures

With a paid SEMrush account, you can edit the pictures you’ve uploaded to Social Media Poster without having to leave SEMrush. It works with all the networks the tool supports. Simply click on your image – this will open the editing wizard with the following features:

  • over 60 handcrafted filters
  • a set of 20 preset overlay features to create lighting effects
  • brightness, contrast and clarity adjustment
  • preset cropping ratios, flipping and rotation
  • an extensive font library to add text to any picture or creative
  • a categorized sticker library
  • a wide choice of frames and a customizable brush tool

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Please note: Twitter and LinkedIn limit the size of the static image that can be uploaded to 5 and 2 Mb accordingly. Besides that, Twitter doesn’t support GIF files bigger than 15 Mb. That is why the size of the image that is added to a draft shouldn’t exceed 20 Mb. For easier editing, Social Media Poster will resize your image in accordance with the requirements of the social network you choose automatically.

Bit.ly Integration

If you are creating a new post that has a link to it, you can automatically shorten that link through integration with bit.ly. This can help tidy up the way your posts look and avoid having unsightly, overlong links.

When creating a new post that contains a link Social Media Poster will instantly shorten up the link when entering it in the post creation window.

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At any time you can decide whether or not you want Social Media Poster to shorten any links in the future. This can be done in your settings, under your profiles and queue tab.

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Track and Analyze Your Posts

You can track analytics for both your Tweets, Facebook posts, and Instagram. Once a tweet or post is published it will automatically appear in the Posts tab once your page is refreshed.

Similarly, if any tweet or post is removed from your account, SEMrush will reflect that as well -- everything is connected.

For tweets, you will be able to see how many likes, retweets, and comments each post has received for comparison. These statistics will be displayed next to their respective icons in the far right of the post.

Facebook posts will show you the Reach, Engagements and Engagement Rate. The post will also include Engagement Details (reactions, shares, comments, and clicks). Instagram posts will show you the number of likes and comments.

With any of these different platforms, you are able to reschedule the posts or add to queue or create a new draft. To do this click on the green schedule again button or the More… button at the bottom of the post.

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View Scheduled Posts, Drafts and Errors

Not only will you be able to track and analyze your published posts, but under the Posts section, you can also see your scheduled posts, drafts and errors.

Published posts are already live on your social, scheduled posts are those already timed to go live in the future, drafts are already written posts but don’t have any set time to publish yet and finally, errors are posts that ran into an issue while attempting to publish.

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Boosting Your Posts

With a Paid SEMrush account you can take any post from your Facebook page and easily turn it into an ad by using our boost feature. Not only will this post be shown to the people that follow your page, but it will also increase your reach to those outside your page, as well as Facebook Messenger and Instagram.

To boost one of your Facebook Posts all you need to do is select the blue boost button located next to any post.

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With the Boosting Feature, you are able to define specifically who is going to see your posts. This can be narrowed down by Age, Gender, Location, Interests and more. Not only that but you can decide how long you want to boost this post, as well as how much you wish to pay.

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Keep in mind that before your ad goes live it will be reviewed manually by Facebook to be sure none of Facebook’s advertising rules are being violated.

If that’s the case you will be given the reason why it was rejected.

Using the Boost feature is a way to get more people to view your message and ultimately that is what many people are looking for when it comes to their Facebook page.

Boosting posts gives users the chance to increase their engagement and get more clicks on their links. This is ultimately the goal anytime an Ad is run on any platform. This is why the Boost feature can be so helpful. It will clearly let users see how their metrics increased.

With organic results having a limited reach, Boosting can help you get in front of the eyes of more potential users.

After you run a boosted post you can see the success of it by looking in your posts section of SMP. Click on the post you want to review and click on the boost section. Here you will be able to see how well your boosted post performed. 

You will be able to see your paid reach, your paid reach goal, the amount of your budget spent, your CPA (cost per acquisition) and your result rate. This is a great way to see if your boosted post met your expectations. 

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Filter by Hashtag

You also have the ability to filter out your posts by hashtags. This is perfect if you are looking at how specific tweets performed for a campaign.

Let’s say you just finished running a new social media campaign centered around your website’s new product. If you set up a hashtag associated with all the tweets promoting these shoes, you can find these specific posts with a quick filter.

By entering the hashtag for your campaign into the search bar you will be able to filter out and analyze just the posts within that specific campaign. This same process applies to Facebook as well.

Along with filter out by hashtags, you can also sort by content type. These include photos, videos, events, and links.

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