Analyzing data is fundamental to digital marketing. But, setting a centralized hub to look at all the data and analysis you need to conduct your job can be a challenge. So what can you do?
No longer do you need to switch back and forth, tab after tab to gather the information needed to conduct your daily work.
When to Use: When importing keywords directly from Google Analytics into a Position Tracking campaign.
Position Tracking is one of our most popular tools in the Projects section. It allows you to track daily keyword rankings on any device in any location around the world. This tool can provide you with organic or paid keyword data. Campaigns can be centered around a domain and up to 20 competing domains or URLs can be added to track as well.
For each added competitor, you can measure visibility %, estimated traffic and average position for all of the target keywords. By importing keywords directly from your Google Analytics, you can ensure that SEMrush is gathering data on every single keyword that your website is ranking for on Google.
When you first create your Position Tracking project, you will be given the option to add keywords you wish to analyze. You are given four options to provide keywords:
By selecting the From GA option, you will then be asked to Connect your Google Analytics account by entering your Google Analytics email and password.
Once you connect your account, you will then be asked to select your data from Google Analytics. After choosing your site data, you will then be asked to select if you want to see your organic or paid keywords to add to your sandbox. Once you make your selection, press the “Add to Sandbox” button to reveal these keywords.
Importing keywords directly from Google Analytics allows you to skip the guesswork and seamlessly track the keywords that your website is already ranking for.
When to Use: When importing landing pages directly from GSC & receiving user experience ideas from integrated GA metrics (bounce rate, time on page & page load time).
On Page SEO checker offers advice for optimizing landing pages to rank higher for your target keywords. Depending on who is ranking in the top positions for a target keyword, SEMrush will provide suggestions for your set landing page to have it rank higher for a particular keyword.
If you connect your Google Search Console account to On Page SEO Checker, you can automatically import the landing pages that your website is ranking for. By connecting Google Analytics, SEMrush can use bounce rate, time on page and page load time to calculate ideas where you need to improve a page and user experience.
You can enable your Google Search Console account to connect with your On Page SEO Checker through the configuration wizard when you create your campaign. The first step in the wizard is choosing your site’s landing pages and corresponding keywords to target. The five options you have are Auto Import, Manual, File, Google Search Console, and Organic Research.
Choose Google Search Console from this list and enter your login information to connect your GSC account to SEMrush. You can also add keywords and landing pages directly from the On Page SEO Сhecker interface.
Connecting Google Analytics can be done from the Overview tab after your project is created. Next to the User Experience Ideas is a button to connect GA. Select this button and enter your email and password for your GA account.
After connecting, SEMrush will begin to gather User Experience ideas for your landing pages. These integrations will enhance the quality of your ideas report, making it easier to see exactly where you should improve the content on your website.
When To Use: When trying to enhance the accuracy of your audit and keeping your disavow file up to date.
The Backlink Audit tool allows users to review their backlink profile and determine if they have any toxic links that should be disavowed. However, it may take some time for SEMrush to add your most recent backlinks to our database. By connecting your Search Console account, you guarantee that you’re looking at the most accurate and up-to-date information in your Backlink Audit. This data gives us extra information on your backlinks so that we won't label any of your traffic-bringing links as toxic. After determining that your links attract helpful traffic, we will lower their toxic score and would not suggest removing them. This will help you avoid potentially losing a valuable backlink.
After you’ve started your Backlink Audit, you will see a blue tab labeled “Connect to Google Search Console” at the bottom of your report.
If you’ve already connected Google Search Console to SEMrush, we will ask you to verify your account for security reasons. To verify, find the “high,” “average,” and “low” values for your Pages crawled per day from the “Crawl > Crawl stats” area in your GSC account.
After verifying, you can integrate backlinks from your Search Console account into your audit. This will save you from spending extra time uploading URLs of each and every referring domain that you want to track.
Another benefit of integrating GSC with Backlink Audit is that you can receive up to date information on the backlinks you’ve chosen to disavow. Once Google disavows the links you ask it to in the disavow tool, these URLs will be automatically updated within your SEMrush project.
In addition to its integration with Google, Backlink Audit can also import data from a Majestic account if you have one. Combining both Google Analytics and Google Search Console along with SEMrush and Majestic data into one audit gives you the widest and most accurate scope of data to review your website’s backlinks.
By pairing your GA account with Backlink Audit you will be able to access your data in a single dashboard.
When to Use: When looking to find “Not Provided” Keywords, Discovering Pre-Click Data (Impressions, Position) and Post-Click Data (Bounce Rate, Goal Completion)
The Organic Traffic Insights tool allows users to integrate both Google Analytics and Google Search Console data into one project. This allows you to access all of the backend information for your website in one location. You no longer need to go tab to tab in order to evaluate all the information you need. This combination makes it easy to look at all of your internal analytics on one screen.
The first step in setting up Organic Traffic Insights is connecting your Google Analytics account by allowing SEMrush to have offline access to your data.
Once access is granted you can choose which property you want to link to SEMrush. With Google Analytics you are able to have multiple accounts linking to a single email. With this in mind, the SEMrush Organic Traffic Insights gives you the option to specify which account is synced.
To sync your Google Search Console account, open your Organic Traffic Insights campaign and find where it says “Google Search Console” under the Keywords column. If you hover your mouse over N/A, you can connect your GSC account by entering your email and password. Additionally, you can sync your accounts directly from the setup wizard when first starting an Organic Traffic Insights project.
After connecting both Google Analytics and Google Search Console to SEMrush, your Organic Traffic Insights campaign will be able to house all of your valuable analytics and data for your website.
When to use: Adding Google Analytics widgets to a Custom PDF Report
My Reports on SEMrush allows you to create custom PDFs combining data from multiple areas of the software. Now, users are able to add a widget directly from Google Analytics into a custom PDF in My Reports. This is just another way that SEMrush supports all of your marketing data needs.
If you want to add Google Analytics data into a custom PDF, simply drag and drop any Google Analytics widget from the Report Builder left menu.
When to use: Analyze which top viewed pages on your website have technical issues and find out what you need to do to fix them, as well as get two additional checks (pages that take longer than one second to become interactive and orphaned pageviews).
By connecting your Site Audit project to Google Analytics you will be able to see the unique pageviews for each page in your audit. This becomes especially important if you are running a large website and have no time to check all of your pages individually.
With this integration, you will be able to detect any critical issues that could cause traffic loss and find out exactly how to prevent them.
First, go to your Site Audit project and navigate to your settings.
Keep in mind you may need to wait around 15 minutes for your GA data to appear under your crawled pages. After this initial crawl, your GA data will automatically be updated any time you re-run your Site Audit.
To analyze sort by unique pageviews, simply check your crawled pages report.
When to use: View detailed analysis of your site's metrics and reveal which pages are in poor condition.
Pairing your Content Analyzer with both your Google Analytics and Search Console accounts will ensure that you are getting the most complete and up to date data for your articles. This will allow you to see any issues that can be plaguing pages and causing them to live up to their potential. In addition, you will be able to uncover sessions, avg session duration, bounce rate and search queries all within your Content Analyzer dashboard.
Connecting your Google accounts with Content Audit is quick and easy! Simply go to your Content Analyzer project and click on the connect buttons directly below Google Analytics/Google Search Console.
Once you are connected to GA and GSC you will be able to save all of your metrics and then compare them in the In Progress section of the tool.
Connecting the Link Building Tool with Google Search Console will give you the ability to collect recommendations on the most relevant links for your backlink profile. You can also ensure that you are tracking the links that are most important to you so that you are never missing out on any opportunities. Syncing your GSC account will make sure you are not recommended any backlink prospects that you already have links from.
Once you are ready to connect your Google account with the Link Building Tool, you simply need to select the connect button directly to the right of where it says Google Search Console. From here you will be directed to the setup window which will explain the final steps on your setup.
SEO Dashboard gives you the ability to analyze all of your SEO needs in one easy to navigate interface. This data becomes even more precise when you pair it with your Google Analytics account.
You are able to pair your GA account with your SEO Dashboard in one simple click. All you need to do is click on the connect button to begin getting the most accurate data for your SEO needs.
Keep in mind, SEMrush will never store data from a connected Google Analytics or Google Search Console account. The sole reason for allowing you to connect your Google accounts to SEMrush is for your convenience.