Before you start planning and building out your PPC campaign you need to understand where your competitors are positioning themselves. This way you are able to determine your niche and ultimately surpass them.
The Advertising Competitive Analysis tools on SEMrush allow you to research your market before you start your advertising campaign so that you are maximizing your efforts instead of just targeting keywords that may not pay off down the line. Click the links below to find the user manuals for each tool.
Reports in this workflow include:
Domain Overview presents a range of overview metrics about a domain’s online visibility so you can quickly get a full picture of a website’s presence. You’ll see a domain’s organic traffic but also their paid search traffic, use of display advertising, and backlinks.
Advertising Research reports you will be able to discover your closest paid search competitors, see the keywords they’re bidding on, and analyze live ad examples from their campaigns.
Charts reports let you display the trends among you and your competition to make it easier to understand how your website is performing on search.
CPC Map is an amazing tool for prospecting regional opportunities for an advertising campaign. You can use it to identify the differences of the costs (CPC) and demand (average monthly search volume) of advertising in your niche across different states and regions of a country. The tool features interactive maps for a number of countries where you can analyze the top searched keywords, most expensive keywords, and average CPC and volume for the 17 biggest search industries.
This suite will allow you key insight into your competition.