Before you start planning and building out your PPC campaign you need to understand where your competitors are positioning themselves. This way you are able to determine your niche and ultimately surpass them.
The Competitive Research tools on SEMrush allow you to search your market before you start your advertising campaign so that you are maximizing your efforts instead of just targeting keywords that may not pay off down the line.
Reports in this workflow include:
Advertising Research reports you will be able to discover your closest paid search competitors, see the keywords they’re bidding on, and analyze live ad examples from their campaigns.
Charts reports let you display the trends among you and your competition to make it easier to understand how your website is performing on search.
Ranks reports allows you to analyze the most popular domains in our database based on the number of users visiting their site to see if you could take advantage of a certain audience.
This suite will allow you key insight into your competition.