You've studied your competition and are ready to begin planning out your own campaign. Now it's time for keyword research.
Keywords are the building blocks of every search marketing campaign so researching the perfect ones to target is going to be the key to your success.
The Keyword Research tools on SEMrush offer you several ways to gather insights about best potential keywords to target with your ads. You will be able to determine which keywords are worth your investment, plan out ad groups and automatically generate cross-group negative keywords for your campaign plan. These reports and tools include:
Keyword Gap allows you to compare the keywords for up to five domains at a time and determine areas where you are being outperformed. If you compare paid keywords between five competing advertisers, you can identify gaps in the market where you can capitalize.
Keyword Magic Tool gives you access to a database of nearly 5 billion keywords and a streamlined interface where you can organize your research by subtopic and related phrases. You can also analyze individual keywords further with the Keyword Analyzer and send them directly to a campaign in the PPC Keyword Tool.
PPC Keyword Tool lets you organize and optimize keywords for an AdWords campaign at the campaign and ad group level. Quickly set negative keywords and export the campaign plan seamlessly to import into AdWords Editor.
Keyword Ads History will show you all of the domains that placed bids and ranked an ad within Google's top 11 positions for a specific keyword over the past year. This is a great way to prospect the competition and advertising trend for one of your target keywords.
This suite will let you find the best keywords possible for any of your paid advertising campaigns. For more information, refer to each tool's Knowledge Base page and user manual.