Once you have studied your competition and are ready to begin planning out your advertising campaign, you are going to want to take a look at keyword research.
Keywords are the building blocks for every campaign so being able to choose the perfect ones to target is going to be the key to your success.
The Keyword Research Tools on SEMrush offer you several different insights in the best potential keywords to target. You will be able to determine if certain keywords are going to be worth your ROI and remove any duplicates or cross-match negatives. These reports include:
Keyword Gap allows you to compare the types of keywords for up to five domains and determine areas where you are being outperformed.
Keyword Magic Tool gives you access to a database of up to 5 billion keywords and a streamlined interface where you can organize your paid search campaigns. You can also analyze individual keywords further with the Keyword Analyzer and send them directly to an existing PPC Keyword Tool campaign.
PPC Keyword Tool lets you organize and optimize keywords at the campaign and ad group level quickly set negative keywords and export the campaign plan to seamlessly import into AdWords Editor.
Keyword Ads History This report will show you all of the domains that paid for PPC ads on a specific keyword over the past year.
This suite will let you find the best keywords possible for any of your paid advertising campaigns.
Go to the Advertising Toolkit.