After taking the necessary steps in studying your competition and determining which keywords are best for your campaign it is now time for the final step, ad creation.
Creating engaging ads can mean the difference between someone simply scrolling past your ad or becoming a customer on your website. To make engaging ads you are going to want to write copy that will catch the eye of potential leads.
Reports in this workflow include:
The Ad builder tool allows you to generate ideas when creating your own ads in an easy to navigate interface, as well as analyze your competitors. This allows you to finish off your campaign started with the PPC Keyword Tool.
PLA Research gets insight into what products your competitors are trying to sell online and see where you are being outperformed.You can also analyze the keywords they’re ranking for in shopping campaigns, as well as the CTA that was used.
Display Advertising pulls a complete analysis of your competitors Google Display Network campaigns, including the device type and their most prominent publishers.
No matter how well you plan out your PPC campaign with keywords and ad groups, making money ultimately comes down to how well your ads turn clicks into conversions. If you do not have compelling ad copy your ads simply won’t be converting the best they should.
Go to the Advertising Toolkit.