How will you know how to best position your website if you don’t know how the other sites in your niche market are positioning themselves?
The SEO Competitive Research tools on SEMrush make it easy to analyze your competitors’ complete keyword portfolio and traffic sources.
Reports in this workflow include:
A Domain Overview can be generated by entering any domain name or URL into the SEMrush search bar. This report will show you the domain’s organic and paid search visibility, backlinks, and use of display advertising.
Traffic Analytics will tell you the main sources of a domain’s traffic. You can look into estimates of their direct, search, social, paid, and referral traffic to get an overall sense of a competitor's online strategy.
Organic Research reports allow you to dive deeper into a competitor’s SEO by analyzing their positioning for the keywords they rank for. You can see their recent position changes and top ranking content with these reports.
- Finding Your Organic Competitors
- Identifying Your Competitor's Keyword Positions
- Locating Position Changes
- Seeing Your Competitor's Top Performing Pages
- Studying a Competitor's Subdomains
- Analyzing Keywords Pointing to a Specific URL
Keyword Gap allows you to compare the keyword profiles of multiple domains side by side to find gaps in content that could represent SEO opportunities for your website.
Backlink Gap allows you to compare the backlink profiles of multiple domains side by side to identify common referring domains in your industry and see sites that link to your competitors but not you.
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