Keyword research is one of the most important steps in the SEO process.
In order to take website traffic away from your competitors, you need to research the search vernacular of your market or niche and look for opportunities your competitors are missing.
With SEMrush’s Keyword Research tools you can comb through our extensive keyword database and find the perfect target keywords that your website should go after.
Reports in this workflow include:
- Keyword Overview
- Keyword Magic Tool
- Keyword Difficulty
- Related Keywords
- Phrase Match Keywords
- Organic Traffic Insights
A Keyword Overview can be generated by entering any word or phrase into the SEMrush search bar. This report will tell you the keyword’s volume, CPC, competitive density & difficulty, top ranking pages, and more.
The Keyword Magic Tool makes it easy to uncover millions of related keywords from a single seed keyword entry. You can analyze the related keywords by group (subtopic) and difficulty levels, and export a file with up to one million keywords.There’s also the ability to refresh metrics and stats about your keywords in real-time with the Keyword Analyzer.
The Keyword Difficulty tool calculates how hard it would be for a website to try to rank for a specific keyword through SEO efforts. The score is on a scale from 0-100 and it depends on the strength of the domains that currently occupy the first page for a keyword. Use this metric to gauge which keywords make the most realistic targets for your website to go after.
The Related Keywords report expands your keyword research by showing you additional popular keywords that are related to your main target keywrod. The report generates an extended list of search queries based on keywords that share the most similar search results as the word or phrase entered in the SEMrush search bar.
The Phrase Match report also helps you discover additional phrases by listing longer extended phrase variations based on the word or phrase entered in the SEMrush search bar.
Organic Traffic Insights pairs your Google Analytics and Google Search Console accounts to SEMrush. The connection lets you uncover the “not provided” keywords that Google Analytics can’t identify.
- Configuring Organic Traffic Insights
- Organic Traffic Insights Workflow
- How does Organic Traffic Insights identify the "not-provided" keywords?
This set of tools will help you find the right keywords quickly and easily.
Go to the Keyword Research toolkit.