How is readability score calculated? Question

The readability score is based on the Flesch-Kincaid test of readability and is available for English only. SEMrush will suggest the average of your top ten rivals’ readability scores as the goal for your content’s readability.

We use the Flesch reading-ease score formula, as follows:

Readability score formula

The higher the score the easier text is. Scores can be interpreted as shown in the table:

Readability score

As you or your content writer creates the content, you can check the readability score and see if you need to make copy edits to the writing style. The goal should be to have your page easy to read for searchers. To test your readability score live, download our SEO Writing Assistant from the Chrome Web Store.  

Below the key recommendations, SEMrush shows your top ten rivals’ pages and highlights where they use the target keyword in their content. The number of occurrences will also be noted, so you can get an idea of how much density your competitors are having success with.