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How to Build a PPC Campaign from Scratch

How to Build a PPC Campaign from Scratch Manual

Do you need to run an advertising campaign that will outperform your competitors and NOT waste all of your money? Follow this workflow to create a campaign plan and write your ads.

  1. Use Advertising Research and Display Advertising to study your competitors' advertising strategies
  2. Run the Keyword Magic Tool to find the best target keywords for your campaign
  3. Go to the PPC Keyword Tool and configure a campaign
  4. Upload your list of target keywords
  5. Set your campaign’s location at the regional and city level
  6. Place your keywords into groups
  7. Generate cross-group negatives, remove duplicates and “clean” your keywords
    How to Build a PPC Campaign from Scratch image 1
  8. Go to the Ad Builder
  9. Research your competition’s ads and use them as templates to write your ad copy
  10. Export your campaign plans from both tools and upload to Google AdWords Editor
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