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How to Optimize your PPC Campaign with SEMrush

How to Optimize your PPC Campaign with SEMrush


Are you looking for new ways to optimize your existing ad campaigns and get more results out of your budget? SEMrush has the tools to make the process easier and more effective. Follow this workflow to create a better campaign plan and write successful ads.

  1. Go back to keyword research
  2. Optimize your ad groups
  3. Improve the visibility of your ads

1. Go Back to Keyword Research

One obvious reason your campaign could not be bringing the best results would be because you’re not targeting the best keywords. SEMrush helps you find keywords with the lowest competition that you could add to a campaign to get more opportunities. 

Enter their domain name into Advertising Research and you can see the keywords of their past advertising campaigns. Do this for each of your top competitors to get an overview. 

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Go one step further and compare your top competitors’ paid keywords with yours in the Keyword Gap tool. Just remember to set the keyword type to paid

This will show you new keyword opportunities that your competitors are advertising on but you aren’t. 

Take note of these new keywords and add them to your list. You can export them to a file directly from SEMrush. 

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This tool will help you dive deeper into each keyword ad group you’re targeting. You can filter to find additional questions, or add a filter for Competitive Density, which will tell you how many advertisers are already bidding on each keyword. 

Again, you can export these keywords you’re interested in to a file to save your research. 

2. Optimize Your Ad Groups

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This tool will help you optimize your campaign with a few quick commands. First, set it up so SEMrush knows what your current campaign looks like. 

  • Upload your current campaign list of target keywords along with your new keywords you want to target. 
  • Set your campaign’s location at the regional and city level
  • Place your keywords into groups

Now, you can optimize your groups to avoid wasting money. Try each of these quick actions: 

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Negative keyword lists will help ensure that your ads don’t compete against one another on the same SERP. If they did, it would inevitably hurt one of the ads’ click through rate and your quality score would suffer. 

Quality score can also impact the cost per click that Google offers you, so its important to do all you can to help your score. 

This article offers more details on how to take these steps.

3. Improve the visibility of your ads

Once you improve your group structure, the question becomes how to get more clicks on your ads. Click through rate is largely dependent on how well the message of your ad stands out and appeals to someone looking at their search results. 

For your google ads to stand out, you’ll need to know what your competition’s ads are saying. 

  • Go to the Ad Builder and find the Advertising Research tab. 

Here, you can gather your competition’s ads to get a bird’s eye view of how people are advertising your competitor’s products or services. 

Then, you can go one step further and use their ads as templates to write your own ad copy

Start with their headline and call to action and change it up to sound better or more relevant to what your website offers. Watch below how easy it is to make your own ads from templates. 


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  • Once you’re satisfied with your ads, you can export your campaign plans from Ad Builder as a CSV (or multiple CSVs if you've created extensions) and upload your plan to Google Ads Editor.


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