Measuring Brand Monitoring Statistics Manual

The second tab in Brand Monitoring shows you how your brand’s mentions increase or decrease over time. If you have more than one campaign in your project, you can compare the trends of mentions and backlinks between your campaigns. The insights here give you a good overall sense of how your online reputation may be growing or dwindling.

Mention Volume Trend
Campaign Comparison
Backlinks by Day
Resources

Mention Volume Trend

Over the course of your campaign, it will be helpful to know which days your brand got the most online press. A visual presentation like this is an easy way to track and report on the progress of a link building or PR campaign.  The graph is automatically set to measure the past month, however, you can change this to show the last 14, 30, 60 or 90 days.

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You can find the dates of when your brand or keyword was mentioned the most, and when any mentions included backlinks. If you have more than one campaign in your project, you can switch between viewing their trends with a click. See below for an example of the Mention Volume Trend chart for the “Mcdonalds” and “Burger King” campaigns.

The bar graphs indicate the number of specific mentions of the branded keyword on any of those given dates. When you hover over a specific date, the exact number of mentions is shown. To save the trend, you can download it as a PNG file in the top right corner of the graph. You can now add your own images to custom reports in My Reports so it’s easy to include this chart when creating a PDF report in SEMrush.

Campaign Comparison

With the Campaign Comparison graph, you can directly compare the mention trends of multiple campaigns at the same time. In the example of our fast food giants, you can see how each brand has received more or less mentions than the other over the past month. As you can see with this graph, both campaigns are nearly identical, indicating that each brand is receiving just about the same amount of mentions on each day.

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This chart can be exported to a PNG file to save your data and integrate into a report.

You can analyze the number of backlinks associated with your campaign on a daily basis with the Backlinks by day graph. The total number of backlinks going to a domain from mentions during your set time frame will be displayed next to the domains you choose to add at the top of the bar graph. This can help you see any trends in you or a competitor's link building efforts, especially if you are competing for links to rank for similar keywords. 

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Just below the table, you will see a list of the backlink URL along with the number of mentions associated with it. You can click on this number where you will be brought back to the mentions report. The number of mentions directly relates to the proportion percentage. 

You can connect your Google Analytics account to see your referral traffic by selecting the gear icon above the top backlinks table.

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Once your Google Analytics is connected, you will be able to see each page's total number of referral visits from the mentions over selected time frame in a new column.

bm-referral-visits

Resources

The bottom of this report is a list of “resources,” or the websites that mentioned your branded keyword most frequently over time.

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From this information, you can gather what websites you have strong relationships with, and how valuable their domains are based on their respective BM Score.

Again, you can change the campaign you’re looking at with the buttons above the table. Just click on the name of the campaign you want to look at. With the “Mentions with backlinks” column you can see the number of mentions that sent a backlink to the domain you’re tracking backlinks to. If you’re running a campaign tracking your competitors, this is a great way to find potential outreach targets. If a website mentions and links to your competitor, maybe there’s a way you can try to get a similar link.This table of resources can be exported to a .csv file so you can keep track of the domains that mention your brand and link to your site.

Tracking Resources

If you see a domain that is positively mentioning your brand, it can be a good idea to track this domain as a resource. You are able to track up to 10 different resources per campaign. This action ensures that your campaign will crawl these domains daily as we search the web so that you are never missing out on any new mentions. SEMrush will be able to go 2 pages deep from the domain's homepage when looking for mentions. 

By tracking domains you’ll be able to follow how many mentions they give you over time and even copy a tracked domain to another campaign.

The “Track domain” button is located at the bottom right of any of your mentions, next to the Block domain button.

From here it will be moved over to the Resources tab where you will be able to see all of your tracked domains. This tab includes all of your tracked domains as well as the domains marked irrelevant or blocked. You can also manually track any resource (even not found by SEMrush yet) by clicking on the blue "Track resource" button at the top right of this tab and entering a domain name.

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In this section, you can see the source, the name of the domain, the number of mentions and an action to copy this tracked domain to one of your other campaigns. You can view all of the various times you were mentioned by that domain by clicking on mentions. However, keep in mind that the number of mentions displayed in the resources tab is for the all-time date range.