SEMrush has collaborated with Yext to provide our Listing Management tool to automatically solve all your NAP-related problems.
Listing Management tool allows you to:
- Check if all of your business listings are correct and consistent
- Distribute your business data to the most authoritative directories
- Easily edit information across all directories at once
Why you need to manage business listings
Keeping your business listings consistent and correct across the internet is the basis of local SEO. Putting your info on your website is not enough, because Google uses multiple directories to cross-check and validate the name, address, phone number (NAP), and other business data.
That is why you need to manage your business data on various maps, apps, search engines, social networks, and vertical directories like Yelp, TripAdvisor, Foursquare, and the like.
Find your location
The first step takes the most effort, but all you need to do is to enter your Business Name, ZIP Code, Street address, and Phone number:
That’s it! Now click:
The tool will provide you with a list of the most prominent directories, and the status of your business data in them:
Correct dataYour business is present in the directory, the data is correct, and no further action is needed.
With issuesYour business is present in the directory, but its data is incorrect (discrepancies are highlighted in orange). The tool can fix this for you.
Not presentYour business is not present in the directory, and you are missing out on potential customers. The tool can add it.
UnavailableThe directory with the listing does not respond at the moment, or directory does not support that kind of business (e.g. Tripadvisor only accepts businesses in Hospitality area).
Now, to automatically fix all issues, click:
This step requires you to purchase a location. Our paid subscribers get to employ Listing Management for $20 per location per month. You can purchase up to 24 locations for a single brand or business.
Next, the tool will ask you for your brand name and the category of your business.
Adding a brand name will help the tool trace your business in the directories, and will also help you to manage multiple locations for the same business.
Select the business category from the drop-down that is the most relevant to your product or service. Pay attention to all of the options, as choosing the right category will help your customers find you.
Now you have created a location card:
It shows the total number of your business listings:
- Live – listings that are up and running
- Processing – an edit or creation of the listing was requested
- Unavailable – the directory with the listing does not respond at the moment, or directory does not support that kind of business (e.g. Tripadvisor only accepts businesses in Hospitality area).
To add another location click the green button at the top right of the screen.
To edit business data, in the top right corner of the location card click:
If you ever need to change your business data, just edit it in the input fields, and click Save changes.
Please note that you can switch between the Main Information and Additional Information tabs.
Adding more information about your business will increase your relevancy and traffic, and help your customers decide in your favor.
Additional information includes:
Featured message with URL — a 50-character clickable message that appears in the listings. You can use it to highlight and promote special offers or services.
Website — A lot of your customers would want to explore your website before the visit, so providing a link is a must.
Description — Write a few sentences to pitch the product or services you provide.
Keywords — These keywords appear at the bottom of your description, and serve as quick pointers for your customers. E.g. “Pet-friendly”, “Cozy”, “Vegetarian”, etc.
Payment methods — Here you can specify what type of payment your business accepts. If you are not accepting certain payment methods, it can cause a lot of inconvenience to your customers. So specifying available options beforehand is a good practice for keeping your customers happy.
Business hours — Specify the hours in which your company is open to the public.
Social profiles — Adding links to your social profiles will expand the options your customers can communicate with you. Plus, you might even get some new followers from this link.
If you are promoting a local business, you might want to learn about the Position Tracking tool, which allows you to monitor your search engine performance on a ZIP code level, discover your competitors, and see how well you do in local packs.