Landing Pages Report Manual

The Display Advertising Landing Pages Report shows all landings which the analyzed ads lead to.

If you select "advertiser" this report shows the landing pages on the advertisers site that they are trying to drive traffic to.

If you select "publisher" this report shows the landing pages from all of the advertisers that ran ads on the queried publishing site.

You can view the landings descriptions by hovering over them. For your convenience, the landings are grouped by URLs.

Landing Pages Report image 1Metrics to see in the table are based on the filters at the top of the report (location, device & time period):

Ads – the total number of ads pointing to a given landing page.

Times seen – number of times we saw ads leading to a given landing page.

Days seen – number of days we saw ads leading to a given landing page.

First seen – date when we have seen ads leading to a given landing page for the first time.

Last seen – date when we have seen ads leading to a given landing page for the last time.