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Knowledge Base
Semrush Integrations
Connecting Position Tracking with Google Analytics

Connecting Position Tracking with Google Analytics

Manual

Position Tracking can import keywords directly from Google Analytics into a Position Tracking campaign so you can track improvements for keywords you want to improve rankings for.

Position Tracking is one of our most popular tools in the Projects section. It allows you to track daily keyword rankings on any device in any location around the world. This tool can provide you with organic or paid keyword data. Campaigns can be centered around a domain and up to 20 competing domains.

For each added competitor, you can measure visibility %, estimated traffic and average position for all of the target keywords. By importing keywords directly from your Google Analytics, you can ensure that Semrush is gathering data on every single keyword that your website is ranking for on Google.

How to set up Google Analytics and Position Tracking

When you first create your Position Tracking project, you will be given the option to add keywords you wish to analyze. You are given four options to provide keywords:

  • Manually

  • From Semrush reports

  • From a TXT or CSV file

  • Importing from Google Analytics

To connect your Google Analytics account to your project, first select “Google Analytics” from the top menu of the Position Tracking Settings window. Then click “Connect Google Analytics account.” This will generate a pop-up window, which asks you to grant access to your Google Analytics account.

Connecting Position Tracking with Google Analytics image 1

Once you connect your account, you will then be asked to select your data from Google Analytics. After choosing your site data, you will then be asked to select if you want to see your organic or paid keywords to add to your sandbox. Once you make your selection, press the “Add to Sandbox” button to reveal these keywords.

Connecting Position Tracking with Google Analytics image 2

Importing keywords directly from Google Analytics allows you to skip the guesswork and seamlessly track the keywords that your website is already ranking for.

How to Remove Google Analytics From Your Position Tracking Project

If you need to remove Google Analytics from your Position Tracking project, you may do so using the Position Tracking tool itself, or by revoking third party access to Position Tracking in your Google account’s security settings.

To remove Google Analytics without leaving Position Tracking, during the initial setup process, navigate to the Google Analytics tab on your campaign setup window. Then click the first drop down arrow on the left and select “Disconnect GA.”

Connecting Position Tracking with Google Analytics image 3

If you have already created your campaign, there are a few other ways to this screen. You can find it on by clicking Keywords in the header of your project:

Connecting Position Tracking with Google Analytics image 4

Or you can click on the gear icon on in the top right corner and select “Tracked Keywords”:

Connecting Position Tracking with Google Analytics image 5

Now, all you have to do is click the drop-down arrow and select Disconnect GA as described above.

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