Oppty is a tool for sales reps and business development that generates qualified leads for your digital marketing business. The leads available in this tool are based on a target location and business type as well as SEMrush data about their current digital marketing situation. With Oppty, you can speed up your lead generation process and gather tons of qualified new business leads in minutes.
Save time prospecting for new business leads
Find businesses with growing marketing spend, strong competitors, gaps in PPC/SEO budgets, and negative trends in positioning
Receive detailed leads with the company’s digital marketing budget, location and phone
Why are these leads valuable?
This is not just a lead generation tool. The leads you will get in your report from Oppty will already be qualified and filtered by our data analysis - making every lead count. You will save tons of time by not having to reach out to hundreds of uninterested email addresses or phone numbers.
Because our tool runs on SEMrush big data analysis and trends of businesses over the most recent 6 months, you're guaranteed to receive contact information for leads that are fully qualified and likely to be interested in speaking with a rep from a digital agency.
How does it work?
Oppty will serve a list of leads based on a specific city, industry, and opportunity type.
Go to oppty.semrush.com and enter this information in one of the forms then hit the “Get leads” button.
Opportunity type refers to the specific set of characteristics that make the business a good lead for a digital marketing agency.
Opportunity types are defined in the following way:
Marketing Budget Positive Trends - these are businesses where SEMrush saw their marketing budget grow recently. This represents an opportunity because you can assume their business is growing and can afford to pay for more digital marketing services.
Strong Competitors - these are businesses that SEMrush sees competing with more successful businesses. This represents an opportunity to pitch your services to help them catch up to the competitor and take some of their traffic and business.
PPC/SEO Budget Gap - these are businesses that SEMrush saw with a large gap in their budget for paid marketing and SEO services. If you offer SEO services, this is an opportunity to pitch your service in order to complement their paid marketing successes and distribute their online marketing budget more evenly.
Negative Trends - these are businesses that SEMrush found losing positioning on Google’s search results. This could indicate that they don’t have anyone currently working on their SEO or online visibility - perfect for you to make an impression and offer your service.
After entering this info, you’ll see a preview representing all of these leads in a chart or table. These views show the details on the qualified leads but no contact info or business names.
Once you enter your industry and city you want to generate leads for you’ll be presented with your leads. When you click on a lead bubble, you can get a preview of the lead’s marketing budget and other factors (depending on the opportunity type).
You can filter the lead list further by the parameters in the graph to save yourself time and focus on only the leads that are important to you.
Marketing budget data is gathered through our PPC toolkit’s analysis of a business’s spending in Google Ads.
How to buy your leads
To get your leads, click the green “Buy leads” button and fill out the form to proceed to complete the form with your credit card information.
With each lead, you’ll receive detailed information about the company including their digital marketing budget, location and phone.