If you’re planning to enter a new niche or market, you’ll want to know how much competition to expect.
Luckily, this can be an easy process thanks to the SEMrush Traffic Analytics tool.
To get a general sense of a niche, you should look at more than just one or two of the businesses operating in it.
Tip: If you don’t know 5 domains in the niche your researching, you can query a domain that you do know into the Organic Research Competitors report.
Or, follow this workflow for finding online competitors with SEMrush. Those methods will help you discover more websites that are similar to the one you already know is in the niche.
Analyze up to 5 competitors in the niche at once
Once you have identified 4 or 5 domains to study, go to the Traffic Analytics tool and enter these domains into the form fields at the top.
The top of this report will show you user engagement metrics like time on page, pages per session, and bounce rate estimates for each domain. This tells you how engaged people are when interacting with this niche online.
Top Traffic Sources
If you scroll down to the area on the report that says Traffic Sources, you can identify which channels are bringing the most traffic to websites in the niche and which channels are less relevant. In the image below, we can see that social networks contribute the least amount of traffic to the sites in the report. Direct, referral, and search traffic are much more prevalent.
With the Traffic By Countries section you’ll be able to note any geographic trends in the niche. This could let you know about which regions are most interested in the niche.
Benchmarking the top players in a niche against each other is a great way to study the best traffic acquisition strategies for this audience.
Ok, so you’ve evaluated the niche and have an understanding of what works best in this market. What next?
Once you identify the channels that work best, you can do more in-depth research into each channel using SEMrush’s research tools.
Studying Referral Traffic
For example, a niche with lots referral traffic would be a good reason to research the Backlinks of the top sites. Use Backlinks Analytics or Backlink Gap to see what other websites are sending out links in the niche. You could also set up the Brand Monitoring tool to see how frequently the Internet mentions your competitor’s brand name.
Studying Search Traffic
A niche with high search traffic would mean you should investigate the organic search positioning of these top sites. You can use our Organic Research reports and Keyword Gap tool to identify the keywords that each site ranks for and identify any gaps.
Studying Social Traffic
A niche with high social traffic means you should look closer at their social strategies by using the Social Media Tracker. That tool will let you track up to 20 domains across the major social networks. You could also use the Topic Research tool to look at what topics are getting the most attention and social shares in your niche.
Studying Paid Traffic
Lastly, a niche with lots of paid traffic means you should uncover your competitor’s advertising strategies using our Advertising Research reports. The Ad History report will show you all of the ads and keywords SEMrush found a domain ranking for over the past 12 months. Lastly, if your competitor sells products online, you can investigate their Google Shopping campaigns with our PLA Research reports. This will give you an inside look at their strategy.