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Glossary
  • Ad (keyword)Ads returned for a search query at the time of data collection
  • AdAd copy for a term
  • AdWords Ads textsAds that this site has in AdWords (Ad copy)
  • AdWords keywordsKeywords that this site has in TOP20 Google AdWords
  • AdWords SideThe advertising block of Google AdWords located to the right of Organic Results in Google SERP
  • AdWords TOPThe advertising block of Google AdWords, located over the Organic Results in Google SERP
  • AdWords Traffic priceEstimated expenses for advertising in AdWords (per month)
  • AdWords TrafficEstimated number of visitors coming to a site from AdWords (per month)
  • AdWordslink auction network from Google, also used for advertisement. Most of Google's AdWords are keyword sold on a cost per click basis and targeted.
  • Average volumeAverage volume of searches for this keyword per month
  • BacklinkBacklinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page
  • Common keywords (AdWords to organic)Number of keywords a site has in search results that are the same as those being used in AdWords ads by the analyzed site
  • Common keywords (AdWords)Number of keywords two sites buy in AdWords that are the same
  • Common keywords (organic to AdWords)Number of keywords a site runs ads for in AdWords that are the same as those the analyzed site ranks for in Google's TOP20
  • Common keywords (organic)Number of keywords for which both a particular site and the site being analyzed are displayed in search results
  • Common keywords in Google organicKeywords that both analyzed sites have in the first 20 Google results
  • Common keywordsNumber of same keywords for which both web sites receive traffic
  • Competing AdWords keywordsKeywords that both analyzed sites have in AdWords
  • Competing AdWords to organicKeywords that the one site buys in AdWords that another ranks for in Google's TOP20 Organic results
  • Competing keywords organic to AdWordsKeywords that a site has in organic search results that another site uses in AdWords ads
  • Competition by traffic (%)Percentage of traffic a site receives through common keywords as compared with the analyzed site
  • Competition by traffic*CPC (%)Percentage of the estimated cost of competitors' common keywords as compared to the site under analysis
  • CompetitionCompetition of advertisers for a specific term, the higher the number - the greater the competition
  • Competitors in AdWordsSites that compete with the analyzed site in Google AdWords
  • Competitors in GoogleList of sites that rank for the same keywords in Google Organic as the domain under analysis
  • Competitors in organic searchSites that compete with the analyzed site in organic searches
  • Costs (%)Percentage of the entire cost of keyword traffic received by the site
  • Costs % (AdWords)The proportion of a site's expenditure on a particular ad to it's expenditures on all AdWords ads in general
  • Costs % (organic)The proportion of the estimated cost of buying the same number of visitors (through AdWords) for a term, as compared to the estimated cost of the same number of targeted visitors coming to this site organically
  • Costs % (URL)The proportion of the estimated cost of buying the same number of visitors for a term (through AdWords) to the estimated cost of purchasing the same number of targeted visitors coming to this URL
  • CostsEstimated cost of purchasing the same number of visitors (based on ad costs for a term)
  • CPC(stands for Cost per Click) average price of a click on an AdWords ad for a term, in U.S. dollars
  • CTR (Click through Rate)Percentage of clicks on an advertisement, measures how relevant a traffic source or keyword is
  • Current volumeVolume of searches for this keyword, for the previous month, at the time of data collection
  • Domain (AdWords to organic)Sites in Google's TOP20 for terms the analyzed site buys in AdWords
  • Domain (AdWords)Sites competing with this site in AdWords, sorted by the number of common keywords
  • Domain (organic to AdWords)Sites that buy ads in AdWords for the same keywords that the domain under analysis has within Google's TOP20
  • Domain (organic)Sites competing organically with the site being analyzed, sorted by the number of common keywords
  • Domain (SERP copy, AdWords)Sites that bought ads for this search term, at the time of data collection
  • Domain (SERP copy)Sites that appeared in search results for this search term, at the moment of data collection
  • DomainA site name
  • Google keywordsKeywords that the analyzed site has in the TOP20 Google organic results
  • Google SE TrafficEstimated number of visitors coming from the first 20 Google search results (per month)
  • Keyword (AdWords)Term the site buys through Google AdWords
  • Keyword (organic, both)Term for which both analyzed sites rank for in Google's TOP20
  • Keyword (organic)Term the site has within the first 20 Google organic results
  • Keyword (related)Semantically or otherwise relative queries, calculated by SEMrush algorithm
  • Keyword (URL)Term the URL has within the first 20 Google Organic or AdWords results
  • Keyword ResearchThe process of uncovering keywords / keyword phrases worthy of using for SEO and SEM campaigns
  • KeywordA phrase or word used in online searches
  • Landing PageThe page to which a visitor is redirected via a click on an advertisement or link
  • Main reportOverview for the domain
  • Number of resultsNumber of results for a keyword or term
  • Organic keywordsTerms which enable a site to rank in the TOP20 Google search results
  • Organic Search ResultsSearch results that are unpaid and "natural", generally organized by relevancy, popularity, and common usage
  • Overview for keywordThe main report for the search query
  • PageRankA logarithmic scale based on link impartiality which values the importance of web documents
  • Phrase match reportSearch queries with matching key-phrases
  • Pos (AdWords)Position the ad held at the time of data collection
  • Pos (SERP)Position of the site for the search query in Google, at the moment of data collection
  • Pos (URL)Position of this URL for this keyword in Organic or AdWords results
  • PosSite position in the Google organic or AdWords keyword results
  • Position in AdWordsPosition of the site's Ad in AdWords for this keyword
  • Position in SERPSite's position in SERP for a given keyword
  • Potential ads buyersThe list of sites that buy ads in AdWords for the same keywords the domain under analysis has within Google's TOP20
  • Potential ads sellersThe list of sites that rank in Google's TOP20 for the same keywords that the domain under analysis buys in AdWords
  • Potential ads/traffic buyers (Organic to AdWords competition)Sites that buy AdWords ads for the same term(s) that the analyzed site ranks for organically
  • Potential ads/traffic sellers (AdWords to Organic competition)Sites that rank in Google's TOP20 for the same keywords that the analyzed site uses in AdWords ads
  • QueryThe actual "search string" entered into a search engine
  • ReferrerThe source from which a website visitor originates
  • Related keywords reportTerms closely related to the term being queried, according to SEMrush
  • Related KeywordsKeywords that are very relevant to the term being queried
  • RelevancyShows the extent to which the site corresponds to the searcher's query according to the search engine's algorithm
  • ResultsNumber of search results
  • SE Traffic priceEstimated cost for visitors coming to a site organically, based on the cost of the same number of visitors generated through ads
  • SE TrafficNumber of visitors coming to a site from organic search results
  • SEMrush RankIs a rating of sites based on the estimation of both the volume of organic traffic (from the first 20 search results in Google) and the cost/value of paid traffic as it compares to organic traffic. SEMrush Rank simply shows how well a site is optimized and how effectively it buys ads. SEMrush Rank indicates a site's status and progression.
  • SEMrush report for URLSEMrush report for a given URL (not for the entire domain)
  • SERP (A Search Engine Results Page)The listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
  • Traffic (%)Percentage of organic or paid traffic generated by a keyword
  • Traffic % (AdWords)The proportion of visitors coming to the site from a specific ad as compared to all visitors coming to the site from Google AdWords
  • Traffic % (Organic)The proportion of visitors coming to the site from this search query as compared to all visitors coming to the site from Google organic search results
  • Traffic % (URL)The proportion of visitors coming to the URL from a specific keyword as compared to all the URL visitors
  • TrafficNumber of visitors coming to a page from Google search results
  • TrendDynamics of change in the number of search queries over the course of 12 months (estimated)
  • URL (AdWords)URL of a page to which a user was redirected after clicking on an AdWords ad (landing page)
  • URL (landing page)URL of a page to which a user was redirected after clicking on a search result (landing page)
  • URL (SE)URL of a page within a site which is returned in search results for a query (landing page)
  • URL Traffic (AdWords)Number of users coming to the page from AdWords Ads
  • URLURL of landing page
  • Vol. trendIndicates the volume of searches for this keyword over the last 12 months
  • VolumeThe average number of queries for this keyword in a month, for the corresponding local version of Google
  • WhereWhere exactly was this URL found
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