Review Management

20+ Business Review Sites to Grow Your Local Business

Boost your online visibility and local search rankings by ensuring your presence on the most authoritative business review sites.

Alejandro Lopez de HaroMarch 13, 202421 min read
Quick Summary
  • Being present in the right review sites is an important component of review management strategy
  • With the right tool, you can quickly place your business information in the most important of these review sites.
  • Semrush Local has everything you need to supercharge your review management strategy

Take your potential customer, Jane. She’s seriously considering walking through your shop door and opening her wallet. But first, she has one simple question:

“Is your business good?”

Now multiply Jane x 10,000. In fact, 90% of online shoppers read reviews before buying, and 40% avoid businesses with too many negative reviews, according to Statista. This brings up two key takeaways:

  1. If you don’t have reviews online, you’re missing out on some big business.
  2. If your reviews are bad, you’ve got a major problem.

Our own Semrush study of 5,624 business-oriented keywords also shows businesses with the most reviews show up first in local Google searches.

But don’t worry! You can address both challenges without too much trouble. In fact, there are tools that can help—and which we will talk about at the end of this article. Before discussing a review management strategy, let’s begin by first highlighting the best review sites your business should be present in, and how you can include your business information in over 90 percent of these quickly. 


The Best Business Review Sites

Whether you run a restaurant, cafe, hair salon, auto shop, or other local business, you really, really need online reviews. Most shoppers dig into 3-6 online reviews before buying. That means if you don’t show up in online review sites, your business is all but invisible. But which site should you start with? And which is best for your particular type of business?

Let me show you some of the top review sites, with a short note on what kind of business each one is best for (such as restaurants, service pros, medical clinics, and local search).

Google Business Profile (Formerly Google My Business)

Google business reviews image with map and three 5-star reviews.

Google business reviews image with map and three 5-star reviews.

If you’re not sure where to start with a review site for your business, start here. Google Business Profile (GBP) is perfect for local business owners angling for more customers. It’s the most popular, and it’s totally free and easy to use—plus it dovetails perfectly with Google Search and Maps right out of the box.

When potential customers look for a new hair place or sandwich shop in the area, Google reviews pop up first. They’ll also see key info on your business like your location, hours, and services. It’s a user-friendly hub for managing customer reviews, and is like hanging out a shingle that shows your real estate business, nail salon, or law firm is popular and trusted. To get started, sign up on the Google Business Profile website. Fill in your info and add a few business photos. While it’s notoriously hard to scrub bad reviews from Google, it’s easy to overcome them. How? Encourage satisfied customers to review you online, reply quickly to all reviews, and challenge fake reviews.


Yelp (Widely trusted)

Yelp business reviews image with a map and several reviews.

Yelp business reviews image with a map and several reviews.

80+ million people each month come to Yelp looking for local businesses, from barbers to plumbers to electricians. Positive Yelp reviews can help potential customers discover your business and build trust. To get started with Yelp, create a business account on the Yelp for Business Owners page. It’s free, and much like Google, the site lets you add your business info and respond to reviews and messages from customers, including negative reviews.


Facebook Reviews (Adds social media power and reach)

Facebook business review website image with “Create a Page” button and pic of customer checking phone.

Facebook business review website image with “Create a Page” button and pic of customer checking phone.

Facebook Reviews plugs your business into the world's largest social network—a powerful way to boost visibility with customers in your area. To kickstart your presence on Facebook Reviews, create a Business Page on Facebook, enable the reviews section, and start engaging with your customers.


Angie's List (Now Angi) (Home improvement providers)

Image of Angie’s list search box with text that says “Find top-rated certified pros in your area."

Image of Angie’s list search box with text that says “Find top-rated certified pros in your area.”

If you’re an electrician, plumber, painter, housekeeper, or lawn-care pro, Angi is your new best friend. Over seven million monthly visitors use the site to find handy services, pet groomers, and roofers. Create your account and get a custom review URL you can give to your happiest customers. You can quickly build a trusted profile and pull in more local business.


Merchant Circle (Local contractors and services)

Merchant Circle online review website image with text reading “Find the best local merchants.”

Customers looking for local contractors, real estate agents, and car dealers may want more than just online reviews. Merchant Circle can help you connect with local customers via their review site, as well as through their built-in social media platform and free marketing tools.

You can register your business quickly and easily, and get a review link to give to your most satisfied customers. As with any business review site, you’ll get better results if you reply to all reviews quickly—especially negative reviews.


ChamberofCommerce.com (Local Chamber of Commerce)

ChamberofCommerce.com image with smiling female business owners and search box with text reading “Find Trusted Small Businesses Near You.”

ChamberofCommerce.com image with smiling female business owners and search box with text reading “Find Trusted Small Businesses Near yYou.”

Twenty years ago, most small businesses registered with their local Chamber of Commerce on day one. Today, that service has gone online. With over 2 million businesses registered in 7,000 towns and cities, ChamberofCommerce.com has a lot of SEO clout to put your company in the local public eye. Add your business to their local site, fill in your profile, and get exposure to 25 million customers worldwide (and a smaller subset in your area).


TopRatedLocal.com (Popular home improvement search site)

Top Rated Local business search website image with search box and text reading “Top Rated Local businesses In Your Area.”

Top Rated Local business search website image with search box and text reading “Top Rated Local businesses In Your Area.”

Over 24 million homeowners search for plumbers, electricians, carpet cleaners, and roofing contractors on Top Rated Local. This local business review site can put your contracting business in front of more customers. To get on Top Rated Local, just create a free professional profile. You can get templated emails from the site that you can then forward to happy customers to ask for their feedback.


CitySquares (Local business search site)

CitySquares business review website form for businesses to add a listing to the site.

CitySquares business review website form for businesses to add a listing to the site.

CitySquares is a local search engine that helps shoppers find local businesses online. Aside from their robust review platform, they also offer local advertising and video marketing services for local businesses. It’s quick and easy to create a business review profile and start asking for reviews from customers who are satisfied with your service.

Pro Tip: As you can see, the more business review sites you’re on, the more of a chore it will be to manage them all. Not to mention signing up for them. Skip to the bottom to see how Semrush Local’s Listing and Review Management tools can help.

TripAdvisor (For travel businesses)

TripAdvisor search page with three fine dining business reviews.

TripAdvisor search page with three fine dining business reviews.

If you run a hotel, Airbnb, local event or catering business, get your company on TripAdvisor now. The platform helps 463 million travelers each month to find accommodation and amenities in every corner of the globe. Register, add photos and videos, and as always, encourage guests who love you to leave a review.


Yellow Pages (Local business directory)

Yellow Pages business directory image with “Discover Local” text and form for entering a business type and location.

Yellow Pages business directory image with “Discover Local” text and form for entering a business type and location.

If your customers skew older, showing up in the Yellow Pages is a shrewd business move. 80+ million people per month still use the service to find over 20 million local businesses. Most of these searchers are 55 years and older. Sign up, create a business profile, and respond to reviewers. You can also challenge fake reviews to potentially have them removed.


Better Business Bureau (BBB) (Business ethics and trust)

Better Business Bureau review website image with pic of smiling construction worker and form to search for an existing business profile before you add one.

For businesses that require a high degree of trust (law firms, healthcare companies, accountants, and other professional services), BBB is a go-to. You can create a profile for free and encourage happy customers to rate you on the service. However, you can’t remove bad reviews—only the poster can do that. You can, however, challenge reviews you believe to be fake, and respond to negative reviews by apologizing to the customer.


WebMD (Reviews for healthcare)

Form to add a practice to WebMD, with text reading, “Grow Your Practice with WebMD + Vitals.com - the #1 Online Health Network.”

WebMD is a healthcare and medical website that draws in 175 million readers a month. Patients use it to find information on thousands of diseases, conditions, and symptoms. They can also use the site to locate dermatologists, eye doctors, and other healthcare services near them, complete with reviews. By listing your practice on WebMD, you vastly increase your pool of potential patients while elevating your online presence.


DocSpot (Reviews for healthcare)

Image of DocSpot homepage with cartoon images of doctors and a search box to find providers.

Image of DocSpot homepage with cartoon images of doctors and a search box to find providers.

Unlike WebMD, DocSpot doesn’t publish a full online medical information site. It’s a more pared-down directory of healthcare providers and patient reviews. The site automatically creates provider profiles based on NPI numbers and state board info. You can check if you already have a profile via their provider search form. If you do, you can claim it. If not, you can create a profile with the DocSpot registration form. Then log in and start managing feedback from patients. 


Avvo (Reviews for legal professionals)

Avvo legal business review website image with six online reviews and star ratings.

Avvo is an online directory of attorneys that also offers client reviews. Creating a profile on Avvo can significantly increase your visibility with potential law clients. Add your bar license and other info, then ask delighted clients to help you by leaving a review.


Zillow (Real estate reviews)

Zillow real estate agent business review website image with five online reviews and star ratings.

Zillow real estate agent business review website image with five online reviews and star ratings.

Most people know Zillow as the #1 way to search for a house in the U.S., but it’s also a review site that ranks local real estate professionals. With comprehensive search features and a user-friendly interface, it’s one of the best ways to get found by more homebuyers looking for a reliable agent. Sign up, fill in your profile info, and respond quickly to customer feedback.


DealerRater (Biggest auto business review site)

Image of three 5-star reviews with text “real people writing real reviews” and a button that says “search dealer reviews.”

DealerRater focuses exclusively on dealership reviews, helping dealers build a strong online reputation. Create an account and encourage satisfied customers to leave reviews. Positive feedback on DealerRater can significantly influence potential buyers.


Carfax (Dealer reviews)

Carfax car dealer business review website image with four online reviews and a map.

Carfax car dealer business review website image with four online reviews and a map.

Millions of drivers each month look for cars for sale on Carfax. But it’s also a hub of automotive dealership reviews. Register your dealership and set up your profile to get started. Positive feedback on Carfax can sway buyer decisions, boosting your dealership's reputation with local and web auto shoppers.


LendingTree (Lender and loan reviews)

Image of two 5-star lender reviews with the text “Lender Reviews.”

Image of two 5-star lender reviews with the text “Lender Reviews.”

Most people know LendingTree as a place to borrow money online. But it’s also a powerful platform for lenders to connect with a wider base of customers. Partner with LendingTree to expand your reach to over 30 million borrowers. Verified borrowers can then rate their experience, adding social proof and trust to your brand. Sign up online to start managing reviews on LendingTree today.

Foursquare (Best for foot-traffic businesses)

Foursquare business review website image with four online reviews and ratings.

Foursquare business review website image with four online reviews and ratings.

Foursquare is a local search and discovery app that targets customers in your area looking for specific goods and services. If you need to bring tourists in through your doors, but they often can’t find your store, sign up for a Foursquare account. When potential customers find you, they’ll also see your reviews, which the app lets you manage from your business dashboard.


Trustpilot (General business review site)

Trustpilot review website image with eight online reviews and ratings.

Trustpilot review website image with eight online reviews and ratings.

Used by millions of consumers worldwide, Trustpilot offers businesses a powerful platform to build and share their reputation. Sign up for an account to collect and respond to customer reviews. Engaging with reviews on this platform can significantly boost your brand's visibility and credibility, helping to attract new customers and retain existing ones.


EZDoctor (Review site for doctors) 

 

Patients can review doctors, find doctors, and even book appointments with EZDoctor, making it a one-stop shop for doctors to interact with patients online. You can find and claim your profile with their handy search tool, and even use the platform to offer virtual visits. Patients like the service because it lets them see a full background check, building trust for your practice.


InsiderPages (diverse local business review site) 

InsiderPages home page with local business search box.

InsiderPages home page with local business search box.

Shoppers go to InsiderPages to find a wide variety of local vendors, such as auto mechanics, bathroom remodelers, massage therapists, and restaurants. You can create a profile with your business name and type, hours, location, and contact info, and request reviews from customers.


EzLocal (local business review site aggregator) 

 

EzLocal business review website image with two star ratings and online reviews.

EzLocal business review website image with two star ratings and online reviews.

EzLocal is more than a local business review site and online directory. It’s also a review site submission aggregator that lets you submit your business listing to several popular sites. Adding your listing is quick and free, and helps boost your ranking in Google Search.


How to Manage Your Business Reviews

There are two deadly traps your business can fall into when it comes to online reviews. Run afoul of either, and you’ll hear crickets instead of customers filling up your store. The first is no online reviews at all, and the second (and more terrifying) is bad reviews. You know—the one and two-star reviews that drive customers away. Thankfully, you can manage your online reviews without too much stress. But there’s a right way and a wrong way to do it.

Wrong: Manage Your Own Business Reviews

Managing your own reviews is a rabbit hole that can devour your time. First, it’s extremely time consuming to manually enter your business information into dozens of review sites. Second, the more your business grows, the less time you’ll have to manage reviews, especially if your customers give feedback across multiple business review websites. And for most local businesses, hiring an assistant to manage your reviews is both expensive and can end up sending the wrong message. 

You can quickly find yourself drowning in negative reviews or hand holding an employee who doesn’t fully understand how to interact with your customers. Still, 40% of customers will avoid a business because of negative reviews. The solution? Use an online review management tool to track, address, and respond to your reviews.

Right: Use a Business Review Management Tool

A review management tool can help you keep tabs on your business reputation and take fast action to maintain it. For instance, Semrush Local’s Review Management tool lets you monitor your overall review score for highly influential Google Reviews. It also gives you the ability to monitor reviews across multiple review sites from a single dashboard. Then, from that one dashboard, you can quickly read and respond to reviews. You can even use AI to generate automatic responses to similar kinds of feedback for Google Reviews. This saves you significant time and boosts your reputation (and your ranking) with Google.

Semrush Local can automatically add your information to an unparalleled number of key directories around the world, and help you monitor over 90 percent of the business review sites listed above (and other more niche types) with just a few clicks. It’s an incredibly comprehensive review management tool, and will give your business a serious edge for tracking and generating customer reviews.

Tips to Get Better Online Review Scores

To get more business by ratcheting up your overall review score, follow these tips:

  • Ask for reviews. Every single time a customer says they love your service, ask them to submit a review. This will naturally boost your review score. Make it easy for them by having review URLs handy on business cards and in your email signature.
  • Respond to reviews. Respond quickly to all reviews, especially the bad ones. When customers feel heard, they’re more likely to change their mind about you—and their rating. A review management tool with an AI responder can help you manage the workload without using up all your valuable business time.
  • Use a review management tool. An online tool that lets you monitor and respond to all your online reviews from a single dashboard will help you raise your scores. Check out the Semrush Review Management tool to see how it can help.
  • Embrace the bad. Research shows that bad reviews can actually increase trust (as long as there aren’t too many of them). They can also help you make smarter business decisions by spotlighting areas for improvement.
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Semrush Local: Review management simplified

Creating an online review presence and maintaining a high review score is the lifeblood of your local business. To save time, Semrush Local is here to help you place your business information across important directories and business review sites, so you can attract more genuine positive reviews and improve your overall ratings.

Greater number of listings, increased reviews

The predominant platform for reviews is Google Business Profile. Yet, as you’ve seen from our extensive list above, there are dozens of other platforms, such as Facebook, Yelp, TripAdvisor, and many more. Establishing a presence on these platforms is crucial to receiving and managing customer feedback. Semrush's Listing Management simplifies the process by giving you the ability to connect with 150+ directories all over the world with a single submission of your details. Semrush’s Review Management tool monitors relevant sites from Semrush Listing Management’s extensive directory list as well as others.
Semrush Local’s Listing Management tool allows you to quickly distribute your business information across the most relevant directories.

Streamline your review tracking

Managing and responding to business reviews spread out around the web can be a big job for a small business. But Semrush's Review Management tool lets you easily monitor all your reviews from one dashboard—including reviews from Google, Yelp, and Bing. Bid a fond farewell to managing dozens of review accounts and passwords.
Getting a snapshot of your customer review performance is easy with Semrush Local’s Review Management tool.

Reply to reviews faster with AI

Replying to reviews online is the best way to boost your reputation with Google, and, ultimately, with your customers. But with customer feedback scattered across dozens of platforms, responding quickly on Google can be a monumental task. Semrush’s Review Management AI-powered response tool can help you respond to positive and negative reviews with the right messaging, coupled with a personalized feel. In addition, it provides you with the ability to fully automate this task with its auto-reply function. This frees up countless hours of your time to do what you do best—satisfying your customers.
Semrush Local’s Review Management tool has AI features that facilitate quick responses.

Competitor review analysis

Wouldn’t you love to compare your reviews with other companies in your area to see where you can do better? Semrush’s Review Management tool lets you see your competitors’ review data vs yours, in a user-friendly dashboard. This valuable tool lets you put your resources where they’ll do the most good, and ultimately help drive more sales to your business.
Get key review insights about your competitors and learn what their customers are saying about them with Semrush Local.
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