GBP Optimization

A feature-heavy Google Business Profile optimization service

Let Semrush’s Listing Management tool help you dominate Google results and attract more customers.

Joshua SaxonMay 29, 20234 min read

Do you use a Google Business Profile Optimization service?

Build citations the smart way.

Google Business Profile (GBP) is one of the most important online platforms your business should be listed on as part of a good local SEO strategy, but it’s by no means the only one.
Good GBP optimization services can quickly get your business details featured in other big directories to help Google verify your NAP data (name, address, phone number), which is a significant factor in how well you rank.
Semrush’s Listing Management tool is the Google Business Profile optimization service that allows you to connect your GBP and distribute your details consistently across 70+ directories in next to no time.
And with all your citations connected to Semrush, you can update your opening hours for the holidays, publish a new phone number or add a fresh logo across every platform in one simple edit.
Semrush’s Listing Management tool showing directories other than Google Business Profile where a business isn’t present

Manage all your reviews in one place

Google Business Profile, formerly Google My Business, is a great way to build consumer confidence in people searching your company name or discovering your profile in the local pack or Google Maps. But if your average star rating is low, it’s not going to leave a great first impression.
Generating reviews is key to boosting your GBP, and once they start coming in, you’ll want a simple Google Business Profile optimization service to help you reply to all those customers.
You’ll also want to get back to reviewers on other platforms, like Facebook and Yelp, as those average ratings can be displayed on your Google Business Profile too.
Semrush’s Listing Management tool brings all your reviews together, giving you an efficient way of replying to all of them and preventing even one from falling through the cracks.
The review management interface in Semrush’s Listing Management tool

Boost your local pack ranking

Optimizing your Google Business Profile is essential if you want to improve your rankings in the local pack and Google Maps. Semrush’s Listing Management tool serves as your trusted guide to the top spot, letting you know if there are any missing details in your GBP, duplicate listings that might be holding you back, as well as opportunities for citation growth. The tool also tracks your progress as you climb the rankings, so you can rest assured your Google Business Profile optimization service is successfully boosting your visibility. Premium subscribers also get the Heatmap feature, which shows your GBP’s ranking according to the exact location a user searches, letting you know if your local SEO needs extra attention in a specific area.

A screengrab of Semrush’s Map Rank Tracker feature that shows you the effectiveness of your Google Business Profile Optimization

Increase your conversion rate

Adding products and services to your Google Business Profile provides a great user experience, allowing potential customers a clear view of your offering before they take the next step.
And with proper GBP optimization, it’s reasonable to conclude that the chances of those users visiting your business and making a transaction are significantly higher.
The more you build out your Google Business Profile with great-looking reviews, attractive images and posts, clear categorization, and a detailed description, the better you’ll look to your target clients.
Semrush’s Listing Management tool helps you rest easy in the knowledge that you’ve done everything possible to maximise your return on investment in local SEO.
Semrush’s Listing Management dashboard makes it easy for you to monitor, and improve your GBP locations.
Semrush Local is the ultimate solution for your local SEO strategy.
Local citation scan
  • Audit five locations per day.
  • See your status in the top directories.
  • Check your average rating for all reviews.
Basic Location
    All Free features plus:
  • Distribute business information to 70+ listings.
  • Suppress duplicates.
  • Consult user suggestions.
  • Track local rankings.
  • Manage your reviews.
  • Optimize for voice search.
Premium Location
    All Basic features plus:
  • Track your positions in Google Maps with Heatmap.
  • Respond to reviews directly from the interface.
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Semrush Listing Management offers huge value, not just in results, but in terms of saving money and time as well.


Preston Powell
Chief Marketing Officer at WebServ

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Frequently Asked Questions
What is Google Business Profile optimization?
What are the benefits of using Google Business Profile services?
What features should a good GBP optimization service have?
Do I really need a tool to help with GBP management?
Can GBP management services get my business to the top of Google?
Is Semrush’s Listing Management a hands-off Google Business Profile management service?
What’s the difference between Google Business Profile and Google My Business?
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