GBP Optimization

The best Google Business Profile cover photo size

Make a great first impression with an optimal GBP cover image

Quick summary
  • Using the right Google Business Profile cover photo size goes a long way to showcasing your business in the best light.
  • While you can set your Google Business Profile cover photo, Google may choose to display a different image if you don’t upload the best resolution.
  • Semrush’s Listing Management distributes your best company images across multiple platforms to give your brand a consistent look and feel.

With all the changes at Google Business Profile (formerly Google My Business), it’s hard to keep track of the essential information, like the optimal Google Business Profile cover photo size.
But getting your Google Business Profile image size wrong could see your business stumbling out of the gate and falling flat right when users are ready to do business.
So to make sure you start your customer interactions off on the right foot, here’s Semrush’s handy guide to getting your featured Google Business Profile image size right.

What you need to know about Google Business Profile cover photos

Your Google Business Profile (GBP) cover photo is one of the first brand visuals potential customers will see when they discover your business online.
And because it plays such an important role in representing your business, it pays to invest the time in making sure your GBP cover image size is optimal.

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On desktop, the Google Business Profile cover photo is displayed to the left, with other photos shown in a gallery to the right.
But on mobile, getting the GBP cover image size is even more important because it’s the one and only image users see unless they scroll to the right.

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With users searching “open now near me” more than ever (a 400% YoY increase, according to Think With Google’s 2022 Retail Marketing Guide), Google Business Profile is the new “shop window” and your first opportunity to convince customers to do business with you.
So, while window dressers dedicate weeks to perfecting the look and feel of their storefronts, spending a couple of minutes editing the featured Google Business Profile image size is a no-brainer when it comes to making an impact online.

Picture perfect: Images are an important feature of business listings on all platforms, not just Google Business Profile. To guarantee you’re making the best possible impression with potential customers no matter where they find you, use Semrush’s Listing Management to distribute your best images consistently across the web.

The optimal Google Business Profile image size

The best Google Business Profile cover photo size is 1024 X 576 pixels, which will give you an image in the 16:9 aspect ratio.
These dimensions ensure your image fits perfectly in the space available on your profile and displays in high resolution on both desktop and mobile.

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While you’re editing your Google Business Profile photo size, you should also bear in mind that Google Business Profile accepts both JPG and PNG files of between 10 KB and 5 MB.
There are plenty of free image editors online you can use to get your Google Business Profile cover photo in the right dimensions if you don’t have access to professional software like Adobe Photoshop.

What image should I use as my Google Business Profile cover photo?

The photo you choose for your Google Business Profile cover photo should be one that helps users quickly identify what your business is and what they can expect when they visit your location.
Generally, this will mean a photo of the storefront or main entrance to your building, including any signage. If the interior of your business better represents your products or service, such as a stylish restaurant, then that may be the best choice for your Google Business Profile cover photo.

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When you take the photo, try to do it in the daytime so it’s well lit, unless you happen to have particularly impressive outdoor lighting that would make your location benefit from a night shoot.
Smartphone cameras are fine to use for your Google Business Profile cover photo, but consider using a professional camera if you have access to one and know how to focus the lens properly.
Avoid excessive filters that distort the reality of how your business looks so users aren’t disappointed with what they see when they visit in person.

How do I change my Google Business Profile cover photo?

Editing your Google Business Profile cover photo is easy, but with the recent closure of the Google My Business app, you might be wondering how you change it now you’ve got the right Google Business Profile photo size ready to upload.
Currently, all edits to Google Business Profile are made directly from either Google Search or the Google Maps app.

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On desktop:
1. Bring up your business on Google Search and click “add photo”.
2. Choose the “cover photo” option and upload your correctly sized Google Business Profile cover photo.

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On mobile:
1. Click “businesses” on Google Maps and then select “edit profile”.
2. Choose “cover photo” and upload your properly sized image.

First things first: You won’t be able to publish any photos if you haven’t verified your Google Business Profile, so it’s best to take care of that first.

It’s important to note that despite uploading your correctly sized Google Business Profile cover photo, Google may decide a different photo is a better option for the space. This would usually be because of the quality of the image or that it’s not a good representation of your location and therefore not useful to the search engine’s users.
But if you follow the above guidelines for the optimal Google Business Profile cover photo size, the chances of Google respecting your wishes for the primary photo on the listing are much higher.

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Semrush’s Listing Management: Making your business look good across the web

Once you’ve published the correct GBP cover image size to your listing, you’re in great shape to start work on getting more eyes on your business.

Fortunately, Semrush’s Listing Management is here to help make your Google Business Profile shine even brighter, with simple citation building, unified review management and bulk listing editing.

Take control of the review influx

Investing in your online image by getting your Google Business Profile cover photo size right could mean more customers coming through your doors.

That’s great for both your revenue and your reputation when the reviews start rolling in on every platform your business is listed on. Only now you’ve got to manage them all…

Getting back to your customers is essential for brands that care about their public image, so use Semrush’s Listing Management to reply to all your reviews in one place.
Month-on-month review progress in Semrush’s Listing Management

Go beyond Google Business Profile

While it might be the number one place your business needs to be, Google Business Profile isn’t the end of your local SEO story.

To boost rankings, you’ll need to build citations on other popular business listing platforms (like Yelp and Facebook) and make sure your data is consistent across all of them.

Distributing business listings across 70+ directories is no mean feat, which is why businesses that are serious about climbing the local rankings use Semrush’s Listing Management to do it all for them.
Consistent listings data shown in Semrush’s Listing Management tool

Track your new-look profile’s rise to the top

When you make changes to your local SEO, like uploading the best Google Business Profile cover photo size, it’s important to track the impact.

But while some small businesses rely on doing a quick Google Search for their keywords, serious local SEOs understand that you need a dedicated tool to track local rankings.

Semrush’s Listing Management features a reliable local rankings tracker for up to five keywords, plus the Heatmap tool for Premium Location subscribers who want to see positions at a granular level.
Detailed local rankings shown on Heatmap from Semrush’s Listing Management

Make sure all your listings look polished

Uploading the right Google Business Profile cover photo size should make a difference to how users feel about your business, but are your other listings getting the same care and attention?

Semrush’s Listing Management isn’t just the best local SEO tool for distributing listings, it lets you make changes to them all at once so you can be sure there are no inconsistencies.

The powerful tool will even keep a look out for duplicate listings that could confuse both search engines and potential customers, letting you suppress them in one simple click.
Duplicates that can be suppressed as shown in Semrush’s Listing Management
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