With all the changes at Google Business Profile (formerly Google My Business), it’s hard to keep track of the essential information, like the optimal Google Business Profile cover photo size.
But getting your Google Business Profile image size wrong could see your business stumbling out of the gate and falling flat right when users are ready to do business.
So to make sure you start your customer interactions off on the right foot, here’s Semrush’s handy guide to getting your featured Google Business Profile image size right.
On desktop, the Google Business Profile cover photo is displayed to the left, with other photos shown in a gallery to the right.
But on mobile, getting the GBP cover image size is even more important because it’s the one and only image users see unless they scroll to the right.
With users searching “open now near me” more than ever (a 400% YoY increase, according to Think With Google’s 2022 Retail Marketing Guide), Google Business Profile is the new “shop window” and your first opportunity to convince customers to do business with you.
So, while window dressers dedicate weeks to perfecting the look and feel of their storefronts, spending a couple of minutes editing the featured Google Business Profile image size is a no-brainer when it comes to making an impact online.
Picture perfect: Images are an important feature of business listings on all platforms, not just Google Business Profile. To guarantee you’re making the best possible impression with potential customers no matter where they find you, use Semrush’s Listing Management to distribute your best images consistently across the web.
While you’re editing your Google Business Profile photo size, you should also bear in mind that Google Business Profile accepts both JPG and PNG files of between 10 KB and 5 MB.
There are plenty of free image editors online you can use to get your Google Business Profile cover photo in the right dimensions if you don’t have access to professional software like Adobe Photoshop.
When you take the photo, try to do it in the daytime so it’s well lit, unless you happen to have particularly impressive outdoor lighting that would make your location benefit from a night shoot.
Smartphone cameras are fine to use for your Google Business Profile cover photo, but consider using a professional camera if you have access to one and know how to focus the lens properly.
Avoid excessive filters that distort the reality of how your business looks so users aren’t disappointed with what they see when they visit in person.
1. Bring up your business on Google Search and click “add photo”.
2. Choose the “cover photo” option and upload your correctly sized Google Business Profile cover photo.
1. Click “businesses” on Google Maps and then select “edit profile”.
2. Choose “cover photo” and upload your properly sized image.
First things first: You won’t be able to publish any photos if you haven’t verified your Google Business Profile, so it’s best to take care of that first.
It’s important to note that despite uploading your correctly sized Google Business Profile cover photo, Google may decide a different photo is a better option for the space. This would usually be because of the quality of the image or that it’s not a good representation of your location and therefore not useful to the search engine’s users.
But if you follow the above guidelines for the optimal Google Business Profile cover photo size, the chances of Google respecting your wishes for the primary photo on the listing are much higher.
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