GBP Optimization

Track and manage Google Business Profile reviews like a pro

Let Semrush’s Listing Management help you take control of your reviews on Google Business Profile

When local businesses manage their Google Business Profile reviews professionally, they’re investing in a valuable asset that can convert users into paying customers. So once you’ve got your Google local business reviews page up and running, you’ll need to launch a strategy to get customers to leave you feedback and start tracking average ratings. And fortunately, you don’t have to tackle all this on your own… Semrush’s Listing Management tool is your secret weapon to getting more positive reviews from customers and outshining your competitors’ average star ratings.

Climb the local rankings

Google Business Profile reviews don’t just make your company look great when new users discover your listing, they’re also an important ranking factor.

According to a Semrush study based on 5,624 business-oriented keywords, top ranking profiles on Google Maps have a higher average number of reviews than lower positions.

Launching a review generation campaign to boost your customer rating numbers is a must if you want to outrank your competition, and you’ll need Semrush’s Listing Management on your side to help manage them all.
Chart showing the average number of Google Business Profile reviews on Maps for different positions

Keep an eye on customer sentiment

It’s a great feeling when the reviews on Google Business Profile start rolling in. But it’s not just the volume of reviews that matters, quality can also impact your local results.

Semrush’s Listing Management makes tracking reviews simple, with easy-to-understand visuals that paint a clear picture of your average ratings.

And not just Google Business Profile—the tool tracks multiple platforms where your customers leave reviews, giving you the most complete view of what people think.
The Listing Management tool’s review progress dashboard

Outshine the competition

It goes without saying that customers rely on reviews for local businesses to make decisions about which one to choose.

That’s why the powerful features packed into Semrush’s Listing Management are designed to give you the edge on your competitors, so you can rest assured you’re doing everything possible to come out on top.

Benchmark your performance against other local businesses and identify areas for improvement to make sure you stay ahead in the local search results.
Reviews on Google Business Profiles for “best rated restaurants in Philadelphia”

Reply to all your reviews quickly

Showing your customers that you listen to their feedback and take it seriously builds on your reputation as a business that wants to do right by the people it serves.

In fact, a Harvard Business Review says you can expect as much as a 12% increase in reviews by replying to your customers.

Semrush’s Listing Management makes it easy to get back to your customers with timely responses, while the Reply Rate feature gives you the peace of mind that you’ve engaged with every single one.
The review-replying interface in Semrush's Listing Management
Semrush Local is the ultimate solution for your local SEO strategy.
Local citation scan
  • Audit five locations per day.
  • See your status in the top directories.
  • Check your average rating for all reviews.
Basic Location
    All Free features plus:
  • Distribute business information to 70+ listings.
  • Suppress duplicates.
  • Consult user suggestions.
  • Track local rankings.
  • Manage your reviews.
  • Optimize for voice search.
Premium Location
    All Basic features plus:
  • Track your positions in Google Maps with Heatmap.
  • Respond to reviews directly from the interface.
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Semrush Listing Management offers huge value, not just in results, but in terms of saving money and time as well.


Preston Powell
Chief Marketing Officer at WebServ

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Frequently Asked Questions
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