With a sharp rise in smartphone users turning to search for products and services in their area, local reputation marketing has become an increasingly important part of boosting conversion rates. With 60% of users getting in touch with businesses directly from SERP listings, a demonstrably good reputation can mean the difference between securing a big sale or losing out to a competitor with better reviews. A good local reputation marketing strategy positions your company in the best possible light when clients discover you, but keeping a watchful eye on public opinion can be exhausting without help. Fortunately, conquering your local reputation marketing is not a quest you need to embark on alone. Semrush’s Listing Management is right by your side all the way, ready to alert you to anything that might impact your local reputation, so you can take swift action to fix it.
Monitor your local reputation
Local reputation marketing is notoriously difficult to track without a dedicated tool, especially when your business is present across all the web’s most important online directories.
Semrush’s Listing Management aggregates average reviews from all your citations for a true metric of your company’s overall reputation.
Plus, the tool simplifies how you report on your local reputation marketing progress with clear charts showing your ratings breakdown over time.
Build your online presence
According to Google itself
, online prominence is an important ranking factor. If a business is well-known, Google reasons that it might be worth pushing them up the rankings.
So knowing this, rather than waiting for word to get around organically, it makes sense to actively distribute your business’ NAP data (name, address, phone number) to the places we can reasonably assume Google trusts as reliable sources of business information.
And the good news is you can quickly boost your online prominence with Semrush’s Listing Management, which connects all your essential business details, as well as images, social media links, and more, to 70+ top directories all in one go!
Strengthen customer relationships
Word of mouth is a powerful tool in local reputation marketing, so it’s important to keep the dialogue open with your brand ambassadors so they feel extra good about recommending you to their network.
In fact, a Harvard Business Review study
found that businesses who reply to customers who leave them feedback see a 12% increase in the number of reviews they see.
The reason a lot of businesses neglect replying to reviews is that it quickly becomes unwieldy when reviews are coming in from multiple platforms, but with Semrush’s Listing Management, all your reviews are brought together under one interface, so you can be sure everyone gets the courteous reply they deserve.
Quickly suppress false information
Good local reputation marketing means being in control of what’s being published about your business.
So rogue duplicate profiles that pop up with the business name presented incorrectly, or profiles that have the wrong address and phone number, need to be suppressed fast.
Count on Semrush’s Listing Management to monitor the web for incorrect information about your company and flag it so you can make the relevant edits and keep your local reputation intact.