Yahoo business listings might not be at the top of your local SEO priorities, but you’d be unwise to ignore them altogether. While Yahoo may be only the third most popular search engine next to Google and Bing, its 3% share of the market means it should still have a place in your strategy. Yahoo local search works in a similar way to Google’s local pack, showing business results on a map in a predominant position on the main SERP (search engine results page). With the majority of businesses skipping Yahoo local listings to focus on Google and Bing, getting visibility on the search engine could land you with a huge percentage of a traffic source that your competitors are oblivious to. But because fewer people are using Yahoo these days, the platform no longer accepts listing submissions directly, so to claim your free profile, you’ll want Semrush’s Listing Management on your side.
Cover all your search engine bases
Yahoo business listings still reach a lot of your potential customers—more than 650k use it monthly, in fact.
And seeing as Yahoo is included in the list of 70+ directories that Semrush’s Listing Management distributes to, you don’t even need to worry about creating a separate account.
Simply upload your essential business details to the tool and you’ll be discoverable on Yahoo, as well as dozens of other top local platforms.
Save time with zero-hassle listings distribution
With no clear method for listing a business on Yahoo via the platform itself, the search engine leaves a lot of frustrated local business owners scratching their heads.
But because Yahoo’s free business listings now go through third-party distributors, getting your citations online is actually simpler than ever.
Once you submit your NAP data (name, address, phone number) to Semrush’s Listing Management, all you need to do is wait for that green tick next to Yahoo to confirm your listings are published.
Keep your Yahoo business listing up to date
Submitting a Yahoo business listing the old way meant you really had to keep a close eye on it and compare your details with other directories to make sure they were consistent with each other.
But the new method of using a third-party listings distributor means local businesses can ensure all their data matches with no extra effort.
Once your Yahoo local business listing is published, Semrush’s Listing Management monitors the platform for errors, allowing you to make corrections in just a few clicks.
Make sure you’ve only got one listing
While getting a Yahoo local listing is easier than ever with Semrush’s Listing Management, there’s more to managing your profile than simply getting it online.
Duplicate listings occur for several reasons—from directories adding new entries themselves to former employees publishing and forgetting all about it. The problem is, duplicate listings are confusing, both for users and search engines that can’t work out which one to rank.
Fortunately, Semrush’s Listing Management takes care of that too, alerting you to any duplicate profiles so you can suppress them quickly.