Explore Your Industry’s Competitive Landscape
Discover key competitors, map your market position, and analyze the intensity of the competitive playing field.
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Get an Instant Market Overview
Visualize and analyze any market with Semrush’s Growth Quadrant.
Sharpen your competitive edge with insights into major players’ market roles,
competitive positioning, and growth trends.
Evaluate competitive intensity
Identify the market players making gains or losing traction with in-depth traffic stats
Categorize market players
Pinpoint market leaders and identify the game changers shaping the future of the market
Uncover market shifts and reactions
Uncover market shifts with growth paths, date-range comparisons, and market niche customization
zoom in
on your competitive landscape
Define Competitors’ Roles
in the Market
Game Changers
Game Changers have a low traffic volume, but higher than average growth rates. Spikes in traffic growth mean a player is gaining traction in the market.
Leaders
Leaders have a high traffic volume and high growth rates. They’re the domains defining the biggest trends and moving the market forward in the most significant way.
Niche Players
Niche Players own a smal share of the market’s traffic and show slower growth rates. Typically, they have a small base of loyal customers.
Established Players
Established Players have a high traffic volume, but low growth rates. These domains have a strong foothold within the market and may often influence market trends.
