Explore Your Industry’s Competitive Landscape

Discover key competitors, map your market position, and analyze the intensity of the competitive playing field.

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Get an Instant Market Overview

Visualize and analyze any market with Semrush’s Growth Quadrant.
Sharpen your competitive edge with insights into major players’ market roles,
competitive positioning, and growth trends.

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Evaluate competitive intensity

Identify the market players making gains or losing traction with in-depth traffic stats

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Categorize market players

Pinpoint market leaders and identify the game changers shaping the future of the market

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Uncover market shifts and reactions

Uncover market shifts with growth paths, date-range comparisons, and market niche customization

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on your competitive landscape

Define Competitors’ Roles
in the Market

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Game Changers

Game Changers have a low traffic volume, but higher than average growth rates. Spikes in traffic growth mean a player is gaining traction in the market.

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Leaders

Leaders have a high traffic volume and high growth rates. They’re the domains defining the biggest trends and moving the market forward in the most significant way.

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Niche Players

Niche Players own a smal share of the market’s traffic and show slower growth rates. Typically, they have a small base of loyal customers.

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Established Players

Established Players have a high traffic volume, but low growth rates. These domains have a strong foothold within the market and may often influence market trends.

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"I can’t believe how much I rely on the Market Explorer and Traffic Analytics features to keep tabs on my competition and better serve my customers. The Top Pages unction has been a crucial addition to our business operations."

Ramon Rautenstrauch
Ramon Rautenstrauch CMO, DQS

"Semrush offers amazing, granular data on the traffic sources of our rivals as well as insights into their channel-specific spending and marketing tactics. We may discover useful industry insights and evaluate ourselves against rivals using its Market Explorer tool. The demographics, interests, and social media inclinations of the audience are also made clear by the market share study."

Ralf Seybold
Ralf Seybold Founder, Seybold Agency

"In general, on-access analytics analyzes the patterns of the company's site, but Semrush is a fantastic tool that allows you to see the trends of other companies."

Iñaki Tovar
Iñaki Tovar CEO, Webpositer Academy
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