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Explore the Competitive Landscape of Your Industry

Discover high-level market insights and key competitors’ growth dynamics

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Get an Instant Market Overview

Growth Quadrant, a part of the Semrush Market Explorer tool, is designed to help businesses get an instant overview of their competitive landscape and easily identify upcoming threats to build up a competitive edge.

Research Your Own Market

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Arm Yourself With Ultimate
Market Insights

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Get an Instant
Market Analysis

Reveal your top competitors and spot any changes
within their market share over time. Benchmark your
own market stance against the rivals.

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Identify Existing and
Emerging Market Players

Pinpoint your industry leaders and upcoming
game-changers with intel on their current traffic
numbers and growth/decline trends.

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Create a Custom Market
for Further Exploration

Select rivals based on comparable digital performance
and build your own competitive landscape to only focus
on competitors that matter.

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Expand Your Market Share

Monitor your competitors’ traffic dynamics to spot new
market trends and demand shifts. The audience they
lose might open up an opportunity for you to grow
your market share.

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How to Map Out & Read the Competitive Landscape

Game Changers

If you are a Game Changer:

Look at the Leaders’ traffic generation strategies and try to beat them on the platforms where they are least active.

If your competitors are Game Changers:

These may be well-known companies expanding to a new region or completely new entrants to the market who owe their growth to paid promo and recent investment.

If there are many Game Changers in the market:

It may be a new or unsatisfied niche. Consumer demand is increasing or, at least, ongoing.

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Leaders

If you are a Leader:

Keep it up, but make sure your traffic generation strategy is scalable and cost-effective. Monitor Game Changers. See if Established Players can teach you a tactic or two.

If your competitors are Leaders:

You can learn some marketing strategies from them. Study their traffic sources to find best-performing platforms and placements.

If there are several Leaders in the market:

It looks promising if the demand is unsatisfied. Before you enter, refine your offer to make it stand out with price and quality.

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Niche Players

If you are a Niche Player:

Compare your traffic growth rate to that of your competitors. Set the benchmarks and borrow some marketing ideas from faster-developing Game Changers.

If your competitors are Niche Players:

They may be absolute beginners or stronger businesses that have just started their expansion in your target region. Once-popular businesses that have lost their positions may also end up here.

If there are many Niche Players in the market:

It may be a sign of high consumer demand. However, analyze the situation over time before making a decision to enter this market.

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Established Players

If you are an Established Player:

Your position is pretty stable thanks to your large audience. Nevertheless, be aware of the threats coming from Leaders and Game Changers.

If your competitors are Established Players:

Research their traffic sources to find out how they gained such a big audience. Also, try to find out why they stopped expanding.

If there are several Established Players in the market:

It may be difficult to enter it as marketing budgets are hardly reachable. A smart, well-considered go-to-market strategy could be a solution, though.

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