Explore the Competitive Landscape of Your Industry

Analyze the Competition & Market Players’ Growth

How to Map Out & Read the Competitive Landscape

Game Changers

Low Traffic Volume + Higher Growth RateGame Changers
You

If you are a Game Changer:

Look at the Leaders’ traffic generation strategies and try to beat them on the platforms where they are least active.

Competitors

If your competitors are Game Changers:

These may be well-known companies expanding to a new region or completely new entrants to the market who owe their growth to paid promo and recent investment.

Market

If there are many Game Changers in the market:

It may be a new or unsatisfied niche. Consumer demand is increasing or, at least, ongoing.

Leaders

High Traffic Volume + Higher Growth RateLeaders
You

If you are a Leader:

Keep it up, but make sure your traffic generation strategy is scalable and cost-effective. Monitor Game Changers. See if Established Players can teach you a tactic or two.

Competitors

If your competitors are Leaders:

You can learn some marketing strategies from them. Study their traffic sources to find best-performing platforms and placements.

Market

If there are several Leaders in the market:

It looks promising if the demand is unsatisfied. Before you enter, refine your offer to make it the most interesting in terms of price and quality.

Niche Players

Niche PlayersLow Traffic Volume + Lower Growth Rate
You

If you are a Niche Player:

Compare your traffic growth rate to that of your competitors. Set the benchmarks and borrow some marketing ideas from faster-developing Game Changers.

Competitors

If your competitors are Niche Players:

They may be absolute beginners or stronger businesses that have just started their expansion in your target region. Once-popular businesses that have lost their positions may also end up here.

Market

If there are many Niche Players in the market:

It may be a sign of high consumer demand. However, analyze the situation in dynamics before making a decision to enter this market.

Established Players

Established PlayersLow Traffic Volume + Higher Growth Rate
You

If you are an Established Player:

Your position is pretty stable thanks to your large audience. Nevertheless, be aware of the threats coming from Leaders and Game Changers.

Competitors

If your competitors are Established Players:

Research their traffic sources to find out how they gained such a big audience. Also, try to find out why they stopped expanding.

Market

If there are several Established Players in the market:

It may be difficult to enter it as marketing budgets are hardly reachable. A smart, well-considered go-to-market strategy could be a solution, though.

Research your own market

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