Make Your Social Presence Shine Brighter

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The holidays will be here sooner than you can say “snowflake.”How do you want to spend that time?

A second set of hands makes all the difference, right?
The same is true for social media.

Try to find influencers who:

• Are relevant in your niche
• Have strong engagement rates
• Use the platforms you’re targeting

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Choose Your Favorite Treats

If Santa brings you a brand-new bike, does he stuff it in your stocking? No! He puts a bow on top and leaves it by the tree, where it fits perfectly.

The same is true for your content. You should promote it on the channel where it fits best.

Here’s where to start…

• Analyze the historical performance of existing content on your site
• Identify the pieces that perform best
• Promote these pieces on different channels

You should also take note of how different content performs on different channels. It’ll help you decide where to promote future content.

Always plan your content creation and distribution together. Your editorial calendar should be an integral part of your content distribution strategy!

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Jingle All the Way with Captivating Ads

Now that the holiday season has begun, it’s finally time to rewatch all the classics. Even though we’ve seen them a million times before, there’s just something about those stories that keeps us coming back.

What if your ads also created that feeling?

• Telling a compelling story and asking questions will get people curious and lure them in with the promise of an answer.
• Make sure your ads evoke the right emotions with the right design. Even small details like certain colors can have a big impact.
• Keep it real! Use social proof, real people, and personalized advertising.

Need more ideas? Get inspired by these stand-out examples.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Unwrap the Competition’s Advertising Strategies

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All is abuzz in the middle of the holiday season. We’ve got cards to send, gifts to wrap, cookies to bake, and festivities to attend.

The advertising world is no different. Everyone’s scrambling to connect with their audiences through all the noise and activity.

Gain inspiration by finding out:

• The top publishers and ad networks you could be using
• How your ads perform versus your competitors’
• Which designs and messages your competitors are running

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Create Holiday Search Ads as Helpful as Santa’s Elves

We get it, the holidays are stressful! There are meals to prepare, gifts to buy (and wrap), and parties to plan…

If your audience is tired of being marketed to this season—or just plain tired—try creating ads that help ease their exhaustion.

Stand out from the search advertising crowd with ads that solve real problems.

Let’s say that, after doing some research, you find that your customers really need affordable and creative gift ideas.

Here’s what you could do:

And to run effective PPC campaigns at any time of the year, you can review this PPC checklist.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Be Like Santa When It Comes to Your Audience

Up in the North Pole, Santa knows the perfect holiday gift to give because he knows what makes you tick. And Google Analytics can help you do the same with your audience.

The Audience report in Google Analytics can tell you a TON about your site visitors—like their age, location, and what topics they’re most interested in.

Take this knowledge a step further by creating custom audience segments based on your top audience groups. Analyze how these top groups interact with your site compared to others.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Spend the Season Celebrating (And Not Importing Data)

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The holidays will be here sooner than you can say “snowflake.” And you should be spending as much of that time celebrating the season with your loved ones rather than worrying about data importing.

Skip the tedious process of manually importing your ad cost data. The Google Analytics AdCost Import app will save you multiple steps and import your data automatically—tada!

With that out of the way, you can spend more time analyzing and optimizing your holiday campaigns…
and celebrating with your loved ones.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Some Gifts Come in Zero-Click Packages

Have you ever browsed store shelves for holiday gifts, but ended up not buying anything?

Well, finishing a web search without clicking on any of the results can feel a lot like that kind of window shopping. But with the right strategy, you can turn these zero-click searches into extra “gifts” for your search traffic.

Earning featured snippets can boost your visibility in zero-click searches and build trust with your audience.

And anticipating and targeting searchers’ follow-up questions can also help you earn the click.

By doing this, you just might find an extra gift under your tree: visibility in two (or more!) searches in a row AND a boost in organic traffic.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Send a Warm Message With Your Videos

When you write a holiday card, you have two options: send the same old message as everybody else… or create something personal.

Sure, the second one may take longer, but which would you rather receive?

Just like that holiday card, your YouTube videos represent your relationship with your audience.

Create more targeted content by getting to know them with the Community tab.

Use it to:

• Give your audience a behind-the-scenes peek at your channel
• Ask what they’d like to see most from you
• Share bonus content and test new ideas

You can increase your audience’s daily engagement, learn more about their perspectives and interests, and even boost your channel’s visibility.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Make Videos Even Santa Would Stop to Watch

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Finding the perfect gift for someone who's got everything... How does Santa do it? With more than 800 million videos already on YouTube, creating the perfect content for your channel can be just as difficult.

So how do you make your channel stand out?

First, identify your channel’s most important target keywords.

Then, track:

• Which keywords you perform best and worst for
• Your top ranking content for each keyword
• Which content ranks the highest

This tells you which videos your audience actually wants to watch, so you can create a new video strategy around these topics.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Finding Gifts in Unexpected Places

Searching for the perfect present? Get your gift inspo (and your keywords) from an unexpected source!

Social media networks are a great place to find new product keywords. Just head over to a profile or community where your target audience hangs out.

If you sell pastries, for instance, check out r/cupcakes/ on Reddit and read through the comments. If “Christmas cupcakes” comes up a few times, a product or category page focused on that topic could help grow your business.

Who knew Reddit could be a goldmine of product keywords for your ecommerce SEO strategy?

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Create Your Site and Check It Twice

Do you think the toys in Santa’s workshop go straight from the workbench to the sleigh? No way! Santa checks his list and his gifts at least twice.

To give your site visitors the best experience, you should check it regularly, either manually or with an automated helper.

But once you get the results, how do you know what to work on first?

To make the biggest impact, let your site traffic prioritize your workload.

Depending on your goals, you could focus on:

Start auditing your own site with this step-by-step guide.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Make Sure Your Site Shines Bright on Any Browser

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You’ve finally done it. You’ve put up the ultimate holiday light display. You’ve strung the lights and synced the music. All that’s left is to test it from every possible angle.

You do the same thing for your website… right?

Before you launch your site, ensure that all users… on every continent, browser, and operating system… have the ideal experience.
and celebrating with your loved ones.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Find the Red-Nosed Reindeer of the Group

Sometimes, the best-performing content comes from the most unexpected places.

You might think that the influencers with the most followers have the biggest impact with their audiences. But contrary to popular belief, the bigger the following, the lower the engagement rate.

Building a stronger network with nano- and micro-influencers can have a higher impact on your brand—especially with long-term, sustained partnerships.

With the right tools (like BuzzGuru), you can check and compare engagement rates and influencer profiles, and then start a conversation.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Regift Your Old Content in New Packaging

It may seem taboo, but sometimes with a little creativity, a pre-loved item really can be the perfect holiday gift. After all, if something brought you joy, why not pay it forward?

Coming up with new ideas for social media is hard. But you can take past inspiration and transform your old content with stunning new visuals…

First, identify your most interesting and relevant content and make sure it’s still up-to-date.

Then, take the choicest tidbit like an interesting data point and use it to create an eye-catching banner.

Just like that, you’ve got brand-new material to share on your social media feed of choice. Pro tip: Update that old blog post with several designs and link back to it in your post!

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Catch Their Eye with Shiny New Banners

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If there’s one word to describe the holiday season, it’s colorful. Twinkling lights, bright bulbs, festive wreaths, and wrapping paper galore. So how can you possibly stand out?

With the right tools, know-how, and a little effort, anyone can create an impactful display ad.

Just remember these best practices:

• Keep your message simple
• Use bold, high-contrast colors to grab attention
• Make the most of a small space with animations

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

’Tis the Season
to Plan Ahead

For many, the holidays can get complicated—from rising price tags to the feats of scheduling. One of the best ways to get through it? By carefully planning ahead.

Odds are, this holiday season, your target audience will be doing just that.

According to Think with Google, consumers are offsetting economic uncertainty with intentional planning this holiday season.

Help them out with:

• Educational content, like product comparisons and reviews to help them make decisions
• Enticing offers, like free trials or extended return policies for confident purchasing
• Clear communication and efficient customer service

Stay top-of-mind with your campaigns through retargeting. And support your customers as they plan their purchases with content for every step of their journey.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Embrace Local Traditions

When you imagine holiday cheer, what do you picture? Hot cocoa, snow falling, and festive sweaters? Sure—if you’re in the right part of the world.

The truth is, the holidays look different depending on where you experience them. So why not lean into it?

It’s not always enough to optimize for Google. If your customers are searching for you somewhere else—like on their preferred mobile app store—you’ll need to optimize with that platform in mind.

Here’s how:

• Optimize your product pages to align with that platform’s best practices. For example, Google Play and Apple’s App Store both have guidelines for sellers to follow.
• Use a platform-specific keyword tool (like Mobile App Insights) to target the search terms your customers are actually using
• Audit your pages regularly to stay competitive

Learn more about App Store Optimization in our in-depth study.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Give Yourself the Gift of App Store Optimization

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Is there any better feeling than getting someone the perfect gift, watching them open it, and knowing they’ll love what’s inside?

App Store Optimization (ASO) is all about increasing your app’s visibility in the app stores. This way, just like the perfect gift, it ends up in front of the person who will appreciate it most.

Optimize your apps by:

• Updating your descriptions to target the best keywords (Mobile App Insights has a great keyword database for this)
• Giving your images and videos an attractive refresh that gets more people to click
• Seeking more ratings and reviews to encourage downloads

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Break Up Long Videos into Bite-Sized Treats

Ah, Christmas cookies… They’re the perfect bite-sized treat to enjoy after dinner, as a snack, with your morning coffee… and secretly at 2 am, after you swore you’d eaten your last one.

Best of all, you can bake them in one giant batch and enjoy the fruits of your efforts for days to come!

Save yourself some time and effort when scripting your next long-form video. Plan ahead to organize longer YouTube videos into bite-sized chapters.

Then, break up these chapters into individual videos, crop vertically, and refresh the music and graphics. You can repost these shorter clips over time on Instagram, TikTok, and YouTube Shorts.

Now you’ve got tons of content on your video calendar, leaving you more time to generate new ideas!

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Expanding Your Gifting Horizons

What tells you the holidays have finally arrived? Is it the crisp weather, the return of your favorite holiday ads and TV specials, or the glistening lights all around?

All of the above, right? In marketing, the strongest messages come from more than one source. Do the same for your customers with a varied content strategy.

This year, give yourself the gift of an even bigger customer base by incorporating a shiny, new content strategy.

Here’s how:

And for more ideas, check out this guide on content marketing for ecommerce.

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

Win the Holidays With
a Data-Driven Strategy

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The holidays aren’t a competition, but that doesn’t mean nobody wins. There’s always the best gift-giver, the best decorator, the best cookie-baker… you get the idea.

In the ecommerce world, the same is true of keywords and product pages.

An app like Ecommerce Keywords Analytics can help you transform your online business.

It allows you to choose the regions you want to target and the product keywords you want to analyze (like “Christmas sweaters”).

And it does all the heavy lifting for you by analyzing the top performers, trends, and related keywords across up to 36 major online retailers!

Stay tuned for more tips and tricks on the Semrush App Center holiday calendar.

A Special Holiday Treat From the Semrush App Center

Santa came early this year! You’ve been the nicest marketer around, so we wanted to gift you a pair of tools to boost your Amazon ecommerce strategy.

Semrush Holiday Tip 24

Improve your marketing with two easy toolkits.

Get PPC Optimizer for Amazon,
to automatically launch and direct the most profitable ads on Amazon

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Get Product Research for Amazon,
to find winning products to sell on Amazon

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Pick one tool or try both—but grab ’em soon. This deal expires in 2 days!

Happy holidays!

Xoxo,
Semrush App Center