global monthly active users
Semrush Journeys
Turn customer journey data into decision‑ready insights
See what truly influences conversion: from AI queries, and Zero-Click searches to uncredited non-direct referrals and unknown competitive diversions, Journeys shows the complete picture of customer decision making
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Journey intelligence, adapted to your team
Get flexible Journey intelligence, not just a single report. Teams can access the same underlying journey data in multiple ways, from event-level data for self-serve exploration to fully interpreted, executive-ready insights. You can choose from:
Journey data activity feed
Use true Journey data to power your own models and analysis.
- Build or enhance attribution, forecasting, and measurement models with real, cross-channel Journey paths
- Go beyond campaign IDs with visibility into diversions, contributors, and motivators across the full path
- Incorporate AI-assisted discovery, social, content influence, and competitive touchpoints
- Designed for advanced analytics and data science teams that need flexibility and scale
Journey insights reports
Semrush Journeys are boardroom-ready customer journey reports that:
- Benchmark customer journeys across brands, categories, or markets
- Identify friction points and drop‑offs across the path to conversion
- Validate strategic decisions with real behavioral evidence
- Analyze real customer paths based on aggregated behavioral patterns
- Translate complex signals into clear, business‑relevant insights
Every report is designed to be shared directly with stakeholders – no additional analysis or interpretation required.
Talk to our sales teamWhat’s inside a Journey Report?
Every Semrush Journeys report includes:
Structured, visual journey analysis — easy to follow, easy to present
Aggregated clickstream insights from Datos’ large‑scale behavioral data
Semrush market context, including search, content, and category intelligence (where applicable)
Clear interpretation and recommendations, not just charts
Reports are delivered in a one‑off, presentation‑ready format that can be shared directly
with executive and operational stakeholders.
Examples of analyses included
in Journey Reports:
Who it’s for
Data & Analytics Leaders
- Turn complex behavioral signals into trusted, actionable intelligence
- Reduce ad‑hoc analysis requests from across the organization
Marketing & Growth Teams
- Regain behavioral visibility in a post‑cookie world
- Access ready‑to‑use journey insights to optimize performance and ROI
Product & Strategy Teams
- Understand how users really interact across digital touchpoints
- Align roadmap and strategy decisions with real customer behavior
Only Semrush Journeys can reveal what actually* influences consumer decision making: every contribution, diversion and the true influence of LLM/Al assistants”
Eli Goodman
SVP Product Solutions, Semrush
20M
22B
monthly click events
World's largest
near-real-time clickstream database
*Actual contributions and diversions are invisible to legacy pixeling,
campaign ID, direct referrals, and click attribution methods.
No more guesswork
Semrush Journeys bridges the gap between event‑level data and business decisions, transforming clickstream signals into insights teams can trust, understand, and act on.
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get started?
The world’s leading brands choose Semrush for Enterprise to stay ahead of shifting markets and technologies.