Backlink Management Course with Greg Gifford
For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.
Exclusive video lessons with recognized industry expert Greg Gifford
Learn how to manage and build links in just 1 hour
The course is 100% free. Save your money and use it on your own SEO efforts.
Lesson 1. Backlink management basics
You’ll learn about backlink management and link building and find out why they’re an important piece of the SEO puzzle.
Lesson 2. Types of links
You will discover what types of links are out there, and which of them are worth building.
Lesson 3. Link research
You will find out how to research links, and what tools can help you with this.
Lesson 4. Competitive analysis
Competitive Analysis - You will learn how to find and get links that your competitors have but you don’t, as well as to avoid getting stuck in your ‘competitive bubble’.
Lesson 5. Penalty recovery
You will learn how to avoid Google Penalties, and what to do when you get hit by them.
Lesson 6. Link building strategies
You will be guided through the best tried and true tactics for building quality links.
Lesson 7. Link building campaign
You will learn what a link building campaign actually is and what it’s comprised of.
Who is this course for?
It’s for anyone who builds links -- whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign.
About the author
Greg Gifford is an SEO consultant specializing in Local SEO. With over 16 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Watch easy-to-follow video lessons
Study handpicked materials to dive deeper
Test what you’ve learned
What to do after the course
Get certified by SEMrush
After completing the course, you'll have all the necessary knowledge to take and pass the Backlink Management exam.
If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of link management concepts.
Let’s get started!
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.