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Backlink Management Course with Greg Gifford

For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.

7 lessons

Exclusive video lessons with recognized industry expert Greg Gifford

1 hour

Learn how to manage and build links in just 1 hour

100% free

The course is 100% free. Save your money and use it on your own SEO efforts.

Course Plan

  • Lesson 1. Backlink management basics

    You’ll learn about backlink management and link building and find out why they’re an important piece of the SEO puzzle.

  • Lesson 2. Types of links

    You will discover what types of links are out there, and which of them are worth building.

  • Lesson 3. Link research

    You will find out how to research links, and what tools can help you with this.

  • Lesson 4. Competitive analysis

    Competitive Analysis - You will learn how to find and get links that your competitors have but you don’t, as well as to avoid getting stuck in your ‘competitive bubble’.

  • Lesson 5. Penalty recovery

    You will learn how to avoid Google Penalties, and what to do when you get hit by them.

  • Lesson 6. Link building strategies

    You will be guided through the best tried and true tactics for building quality links.

  • Lesson 7. Link building campaign

    You will learn what a link building campaign actually is and what it’s comprised of.

Who is this course for?

It’s for anyone who builds links -- whether you’re an advanced marketer who’s been building links for years, or you’re brand new to the game and you want to learn more about managing links. Upon course completion, you’ll be able to actually conduct your own day-to-day link building campaign.

About the author

Greg Gifford is an SEO consultant specializing in Local SEO. With over 16 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study handpicked materials to dive deeper


Test what you’ve learned

What to do after the course


Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the Backlink Management exam.

If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of link management concepts.

Let’s get started!