Your browser is out of date. The site might not be displayed correctly. Please update your browser.

Semrush academy logo

Competitive Analysis and Keyword Research Course

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of SEMrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.

Product Image

7 lessons

Exclusive video lessons with passionate digital marketer Ashley Ward

1 hour

Learn how to carry out competitive analysis and conduct keyword research with SEMrush tools

100% free

The course is 100% free. Save your money for your future marketing activities

Competitive Analysis and Keyword Research Course Contents

  • Module 1. Competitive Analysis

    You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.

    Key points of the module:
    • Getting the big picture

    • Market research and benchmarking

    • Organic search

    • Gap analysis

    • Content benchmarking

  • Module 2. Keyword Research

    You will learn how to find relevant and worthwhile keywords that will help you boost your SEO and outperform your competitors.

    Key points of the module:
    • Researching keywords

    • Picking easy-to-rank-for keywords

    • The Solution to 'Not Provided'

Who is this course for?

If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with SEMrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.

About the author

This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of SEMrush, who know it better than anyone in the world!

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by SEMrush

Try to pass the Competitive Analysis and Keyword Research Course test and earn your personalized certificate.

If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your SEMrush mastery.

Let’s get started!

You might also like


SEMrush Content Marketing Toolkit Course

9 lessons4 hours

Gain an understanding of the SEMrush tools for content marketers. Make your exam preparation easier and get SEMrush certified! Learn more


SEMrush SEO Toolkit Course

14 lessons4 hours

Learn how to boost your SEO with SEMrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more


SEMrush Overview Course

3 lessons1 hour

Get acquainted with SEMrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more