Semrush Enterprise AI Optimization Launches New Content Audit & Optimization Capabilities
New capabilities in Semrush Enterprise AI Optimization help brands audit and optimize content for maximum visibility across LLMs
November 24, 2025
SEO Writing Assistant (SWA) already helps you optimize and enhance your content in real time—and now you can start getting invaluable SEO recommendations for your text in Microsoft Word too!
We recently launched an official MS Word add-on for SWA, giving you access to the same insights as the Semrush, WordPress, and Google Docs versions of the tool.
As a result, the content optimization process just got a lot easier for Word users. You can now write, edit, and check content without having to switch between multiple documents and tools.
The add-on is also convenient if you outsource your content creation. You can share your Word documents with internal or external writers who can use the add-on to optimize their copy even if they don’t have a Semrush account.
We recently launched an official MS Word add-on for SWA, giving you access to the same insights as the Semrush, WordPress, and Google Docs versions of the tool.
As a result, the content optimization process just got a lot easier for Word users. You can now write, edit, and check content without having to switch between multiple documents and tools.
The add-on is also convenient if you outsource your content creation. You can share your Word documents with internal or external writers who can use the add-on to optimize their copy even if they don’t have a Semrush account.
Where Can I Get It?
The add-on is available to download in the Microsoft AppSource library.
Alternatively, create a new Word document and open the “Insert” tab in the menu bar. Select “My Add-Ins” and look for the SWA add-on. Once you’ve found it, click “Add” to install.
Whenever you want to use SWA in Word, simply select “Show SWA” in the “Home” tab.
The add-on is available to download in the Microsoft AppSource library.
Alternatively, create a new Word document and open the “Insert” tab in the menu bar. Select “My Add-Ins” and look for the SWA add-on. Once you’ve found it, click “Add” to install.
Whenever you want to use SWA in Word, simply select “Show SWA” in the “Home” tab.
What Is SEO Writing Assistant?
SEO Writing Assistant monitors the organic search potential of your content in real time and ensures that it is fully optimized for readers and search engines before publication. It takes several factors into account and provides specific recommendations based on:
- Readability
- Tone of voice
- Originality
It also provides detailed guidance and fixes for other key SEO issues in your text, such as:
- The use of target (and recommended) keywords
- Keyword stuffing
- Broken links
- Alt attributes
Note that SEO Writing Assistant is available as part of a Guru subscription. You can learn more about the tool here.
Optimize and enhance your content
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
