Anchors are an important part of any link-building strategy, as they help bots understand whether or not a website contains natural links. Do anchors of your incoming links contain relevant texts? Are your backlinks represented by raw URLs?
To answer these questions, try the new SEMrush Anchors
- Anchors (1), which are clickable texts of your backlinks. The “Empty Anchor” message means that a backlink is using a naked URL.
- The number of domains (2) whose backlinks are using a particular anchor text.
- The number of backlinks (3) that include a particular anchor text.
- Dates (4) when the SEMrush crawler first and last noticed a particular anchor.
If you want to see whether or not your anchors contain your brand name or use other targeted keywords, export your (5) Anchors report into an XLS, CSV, or CSV semicolon format, and apply the necessary filters to the Anchor column. Watch out for over-optimized anchors! Google gives out penalties for them!
The Overview report
for a domain or URL
will show you the top anchors (6)
. By clicking at the View full report button, you will see a complete list.
You can also pull data on anchors via API