Data in SEMrush Traffic Analytics: New Level of Accuracy
Accuracy has always been a priority for SEMrush Traffic Analytics. For months, we’ve been working on making the tool’s stats more precise. On March 11, we are ready to present the revamped data to our users.
Joined forces of an innovative machine learning algorithm and the enduring analysts’ principle that “several sources make proven data” took us to a new level of accuracy:
- Increased accuracy for small and medium domains (1K–100K monthly unique visitors), as well as for large websites;
- More precise estimation of website audiences.
Through years of work, SEMrush Traffic Analytics has accumulated terabytes of data from multiple sources. The variety of inputs allowed us to ensure the stability and high quality of data we provide to our users. It has been our obsession, because we know that reliable insight is only possible with a trustworthy foundation.
We’ve always wanted more for our users. So we asked ourselves: what could we add to these impressive volumes of raw data to make SEMrush Traffic Analytics even more instrumental for users?
The answer came in the form of artificial intelligence. We taught our intelligent system to process the accumulated data and extract more accurate estimates than ever before.
What does it mean for current users of SEMrush Traffic Analytics?
The stats in all SEMrush Traffic Analytics reports are now more accurate than ever before, as the system has become more intelligent. Historical data has changed, and for the better, since the improvement concerned past periods as well.
We hope this improvement will help you get even more insights into your competition. See it in action in SEMrush Traffic Analytics.