Get Your Google My Business Insights in a Personalized Report
If you want your company to be found online by your target audience, you’ll need to use Google My Business. With SEMrush you can now create a Google My Business report to collect all your GMB insights about your local business listing and key metrics in one place.
To help you ensure that the data reported is accurate, we at SEMrush are constantly improving our report builder by adding as many reliable data sources that may be beneficial for your business as possible.
We are excited to announce that we’ve integrated Google My Business Insights with the My Reports tool so that data gathered from multiple sources in one place can contribute to your local SEO success.
Why You Need to Report Google My Business Data
Now you can add GMB data to your report to share your local SEO results in a clear and concise PDF file with your client or boss.
You can easily collect full-scale SEO data in one place — combining Google My Business, Google Analytics, Google Search Console, and SEMrush data.
What Data You Can Add to Your Google My Business Report
There are five widgets that you can embed into your report:
1. Overview allows you to see the actions that people online are taking when they see your listing. Searches and views are important, however you should also keep track of customer engagement, including things like requests for directions and phone calls. Using this information, you can show your clients how their audience engages with their business
2. Search vs Map View lets you see what Google services people use to find your business, either through Google Search or Google Maps.
3. Customer Actions helps you dive deep into how users interact with your listing when they find it — actions are divided into several types:
- website clicks: monitor the number of times your or your client’s site was clicked on;
- requests for directions: keep track of how many times clients asked Google Maps for directions to your address;
- phone calls: find out how many times users clicked on your business's phone number.
4. Searches is a pie chart that shows you how people find your local business profile, through Direct, Discovery, or Branded search.
5. Calls provide you with insights into when users call your business, with a breakdown by day of the week and hour.
All of this data can be shown for any custom time period available and summed up for several locations (unlimited).
How to Build Your Own Google My Business Performance Report
Step 1. To report your local SEO results, go to My Reports and let the template organize your data. Then, connect your Google My Business account.
Step 2. Select your Google Account, GMB Account, and location and then click on the ‘Create report’ button.
Step 3. Now you can simply drag and drop any GMB widget to add it to your report. Once you’ve dragged the widget into your PDF, you will need to choose the Google Account, property and report that you want to add.
Combine the Google My Business widgets with data from Google Analytics and Google Search Console to provide a complete picture of a website's visibility on Google.
Step 4. Once you’ve added all the necessary widgets to your report, you can save, send it, or schedule an automatic email delivery.
If you have any ideas on how to make this integration better or suggestions for adding any other data sources that may be beneficial for your reporting, please send your feedback to firstname.lastname@example.org.
Stay tuned, as more updates are coming!