We wish we had a nickel for every time we’ve heard someone say, “Understanding user intent is key.” What is “user intent” anyway? Well, we got pretty close to figuring out online searchers with the help of our new Keyword Analytics addition — Related Relevance.
A keyword strategy and a content strategy that are optimized for the real people behind search queries — that’s what lies at the heart of a successful digital marketing strategy.
Simply put, user intent is what happens inside the searcher’s head when they’re surfing online. And our new feature will get you closer to understanding what online searchers are actually looking for.
Related Relevance measures how closely related a specific keyword is to your target one. The higher the percentage, the more relevant this keyword is to the researched one.
Now SEO specialists can evaluate how Google estimates queried phrases based on user intent. And PPC specialists can easily ferret out all the misspellings of queried keywords and find out if there’s a common trend in how people type in certain words.
Related Relevance will aid industry specialists in making necessary adjustments that will have the biggest impact and save time by focusing on keywords and segments that mean the most to their business.
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