New Google Ads Widgets in My Reports
Google Ads is one of the most powerful ad platforms when it comes to matching your promotion with user intent. If you do multi-channel marketing for your company, you simply can’t ignore it.
‘More useful and precise data!’ has always been our mantra in SEMrush, so this update was just a matter of time. Finally, you can add to your reports the widgets providing data from Google Ads – an indispensable tool for marketers.
What widgets can I add?
Here are the new widgets you can now embed into your reports:
Performance overview: data on your PPC performance according to the key metrics. The data is displayed in comparison to the previous period, which makes it convenient to see the progress.
Metrics chart: a more detailed view of a specific metric (clicks, CTR, CPC, Cost, Conversions, Cost per Conversion).
Performance table: an overview of your existing campaigns.
Keywords Performance: an overview of all statistics aggregated at the keyword level.
You can also add Top Campaigns, Top AdGroups and Top Keywords widgets.
How do I add new data to my report?
First, you need to integrate Google Ads with Google Analytics. Then go to the My Reports builder, drag and drop the desired Google Ads widgets from the left menu to your template, and don’t forget to select the data you need to display.
Could we make this template even more useful for you? Please share your ideas with us at