Fix Your Top Pages with Site Audit and GA Data

We are excited to announce that we’ve integrated the Site Audit tool with Google Analytics!

What’s it for? In a single sentence, once you connect your GA account, you’ll be able to quickly see which top-viewed pages on your website have technical issues and find out how to fix them.

This is extremely useful for a webmaster or site owner, especially if your website is huge and you have no time to check all your page issues. In detail, with this handy integration, Site Audit will help you to:

• Detect critical issues on your top pages and prevent traffic loss
• Easily establish a priority list for fixing your pages
• Get actionable info on how to fix issues
• Quickly monitor your top pages’ health

How to connect Google Analytics

First, go to your project with Site Audit setup. If you don’t have a running project, create a new one and set up the tool.

Next, click on the gear wheel at the top right, and select ‘Google Analytics.’Finally, follow the wizard’s steps to connect your Google Analytics account, and save your settings. Tip: after you have connected your GA account, wait 10-15 minutes for GA data to appear on the ‘Crawled Pages.’ There is no need to re-run your campaign to make the first data appear.

Now your GA data will be updated automatically every time you re-run your campaign.

How to detect issues on your top pages

Go to the ‘Crawled Pages’ tab and pay special attention to the ‘Unique Pageviews’ column, which pulls valuable data from your Google Analytics account on the number of unique visits to a certain URL.Click on the column’s heading to sort your pages by number of unique pageviews in descending order.

Now you have a priority list of your top-viewed pages that have technical issues. Click on a URL to view a report for a single page with its errors, warnings and notices.

While you’re looking at a URL report, don’t forget to check the ‘Why and how to fix it’ box alongside each error, warning and notice triggered to learn how to deal with these issues.

Depending on your goal, the ‘Crawled Pages’ tab also allows you to sort your pages by:

• Crawl depth to detect the hardest pages to reach for both users and bots
• Number of issues to detect the most troubled pages
• HTTPS status code to detect pages that trigger client and server errors
• Incoming internal links to detect pages that are not linked to
• Markup to check a markup’s type if one is applied on a page
• Canonicalization to check the type of a rel=”canonical” link element if one is used
• Sitemap to detect pages that are not included in your sitemap.xml
• AMP link to check if a page has a link to an AMP version
• Hreflang usage to check how many hreflang links a page contains and its number of hreflang issues

Read Site Audit Digest to find out more about the tool’s new reports and settings.

What do you think about this update? Please share your thoughts and comments with us at

site-audit-feedback@semrush.com.